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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34.

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Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Now, in the age of social media and behavioral ad targeting, we have to add another type of data to our arsenal: socialgraphics.

The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

But even if your brand has embraced the digital age before your pivot to the younger generation, traction might still be proving difficult. Bodies in motion stay in motion, and the same can be said about the manner in which audiences interact with and examine your brand.

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The Research Methods of Social Buyerology

Tony Zambito

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Image by smemon87 via Flickr.

The Psychology of Stories: The Storytelling Formula Our Brains Crave


You can use a variety of methods to interview your target market, including surveys, questionnaires, focus groups, social media, etc. This digital age means that you have a lot of flexibility in how you present your story, as well. Told any good stories lately?

Data smog: newest culprit in brain drain

Buzz Marketing for Technology

Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer. Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Lewis has found similar problems in focus groups he?s Life on the Screen: Identity in the Age of the Internet?