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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. “But that doesn’t have to be the case any longer.” Image attribution: Eli DeFaria. Getting Focused.

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How to Grow Your Business with Voice of the Customer

SendX

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Website behavior VOC can also include customer behavior, including how consumers interact with your site and emails, and buying history.

Business 363
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The comprehensive marketer’s guide to brand research

Tomorrow People

Still, other events can also trigger a need for brand research—regardless of company age. How would you describe your latest interaction with our brand? Focus groups. There are a few things to keep in mind when hosting a focus group. These include: Mergers or acquisitions. brand extensions).

Research 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

Still, other events can also trigger a need for brand research—regardless of company age. How would you describe your latest interaction with our brand? Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here.

Research 156
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Nearly two-thirds of B2B tech buyers are now under age 40. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

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Your First-Party Data Strategy Matters — Especially in a Downturn

Salesforce Marketing Cloud

This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times. And in the (almost) post-cookie age of limited online tracking, these insights are even more valuable. You have an always-on focus group. Deliver success now.

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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group.

Practices 104