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How to Run a Focus Group for Your Business

Hubspot

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. “But that doesn’t have to be the case any longer.” Image attribution: Eli DeFaria. Getting Focused.

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Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

Curious about how others have experienced the process of “going remote,” I surveyed 37 digital nomads, both males and females, ranging from ages 21 to 69, and currently spread about four continents. The post Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World appeared first on ClearVoice.

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Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

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How to Grow Your Business with Voice of the Customer

SendX

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. You can also personalize your ads by asking potential customers their age, gender, location, and favorite hobbies and interests.

Business 363
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The comprehensive marketer’s guide to brand research

Tomorrow People

Still, other events can also trigger a need for brand research—regardless of company age. Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here.

Research 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

Still, other events can also trigger a need for brand research—regardless of company age. Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. These include: Mergers or acquisitions.

Research 156