Remove aging field
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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. New email fields in Datorama Reports and Datorama Reports Advanced. Are we there yet? An era in which they can extend the value of data across their entire ecosystem.

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How bad data can spoil good personalization

Martech

I don’t quite know how the system calculated that because I didn’t provide her age, so perhaps that’s a default number. Instead, it pulled the account holder’s name — in this case, mine — into the field instead of the passenger’s name. 3 emails, 3 problems. Email 1: Cardly. What I love about this email.

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Why does the massive landscape of marketing services firms not bother people the way martech does?

chiefmartech

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. Physics is stubborn that way.

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Accountable Culture and the Future of Work

Biznology

“A company’s culture needs to be adaptable…Attempts to lock in a certain type of culture over the long term at best will fail; at worst, they will hinder the organization’s competitiveness and sustainability. ” HBR – Denise Lee Yohn. As always, happy reading and listening! Company Culture Is Everyone’s Responsibility.

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How to Build a Better Lead Form

Contently

Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. How many fields should you include in the lead form? Do you need to care about age? A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94

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Adventures in Teamlancing Part 5: How to Find a Mentor (or Be a Mentee)

ClearVoice

Perhaps it’s their experience in the field or the fact that they’ve been through it and can offer a guiding hand or simply listen as you vent. For the past few weeks, I’ve been sharing a behind-the-scenes look into my experiences in teamlancing after many years of freelancing and running my own small agency. Here’s how: 1.

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Martech and mindfulness

chiefmartech

Marketing and martech are pretty chaotic fields. My last post on 3 trends driving the Second Golden Age of Martech — ecosystems, experts, and (citizen) engineers — was all about transcending the “tyranny of or.” Let’s face it, the two words don’t often come up in the same sentence. Disruptions. Distractions.