Webbiquity

MAY 26, 2020

Surprisingly, these figures are even higher (65%, 69%, and 64%, respectively) among those in the 25-34 age bracket. Interestingly, even pre-coronavirus, more than half of respondents said hand sanitizer was on their most-wanted list; 55% of 25-34 year-olds chose this, as did 54% in the 45-54 age group. The Bottom Line.

Conference 181

Conference Case Studies Practices Trends 181

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

SEPTEMBER 20, 2021

While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Using Twitter to promote it? More than this is bordering on excessive.If

Twitter 80

Twitter Promotion Tips Relevance 80

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Brandpoint

DECEMBER 13, 2021

Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Using Twitter to promote it? More than this is bordering on excessive.If

Twitter 67

Twitter Promotion Tips Relevance 67

Martech

APRIL 11, 2022

I’m too accustomed to this happening to find it annoying, but it did make me think about how random advertising might become in the post-cookie age. P.S. On a more somber note, we mark with great regret the untimely passing of Vasil Azarov, founder of Growth Blazers and event marketer extraordinary. Ah, the magic of cookies.

Terms and Conditions 90

Terms and Conditions Case Study Case Studies Trigger Marketing 90

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Stevens & Tate

APRIL 18, 2024

Key components should include: Market Research : Market research is critical in grasping the dynamics of the local market and identifying the specific preferences and needs of your target audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Salesforce Marketing Cloud

AUGUST 31, 2022

We practice inclusive marketing. It includes people of all backgrounds, no matter their race, ethnicity, gender, ability, age, sexual orientation, or religion. We lead with sustainable marketing. Our events marketing team uses QR codes that direct to downloadable schedules and content (instead of handing out paper programs).

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

ClickZ

MAY 25, 2022

First and foremost, as a provider of beer, they were extremely cognizant of engaging with an age-appropriate community and required a platform that could enforce age restrictions. They wanted to embrace the metaverse marketing trend in a careful way. “As

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. With a talented team of scriptwriters and video editors, B2B organizations can accomplish different marketing goals with various video types, like: Explainer videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Only B2B

FEBRUARY 1, 2024

Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. Sales reps can identify leads who are ready to engage, while marketing can adjust campaigns to nurture prospects at the right stage of the buyer’s journey.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

B2B Marketing Directions

FEBRUARY 20, 2021

Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of over 17,000 business professionals between the ages of 21 and 64. The report focuses on the attitudes and behaviors of business professionals between the ages of 21 and 40.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

xiQ

APRIL 23, 2020

The question arises: Are traditional field marketers a dying breed? Do companies need to lay-off their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

ClearVoice

AUGUST 12, 2019

Many businesses struggle with effectively reaching customers in today’s digital age. However, there are tried and true methods that can help with this challenge, one of which is tactile marketing. Event marketing. Depending on which decade you grew up in, you may or may not remember the giant Macy’s, Sears or J.C.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Marketing Insider Group

AUGUST 17, 2020

As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. The demographic data should include age, gender, location, education, employment sector, job title, income level, etc.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

ClearVoice

SEPTEMBER 4, 2020

internet users between the ages of 18-44 say they use YouTube. Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies. Content Marketing Institute ). podcasting #marketing Click To Tweet. Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

xiQ

APRIL 23, 2020

The question arises: Are traditional field marketers a dying breed? Do companies need to lay-off their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62

Delivra

JANUARY 15, 2021

Attend events. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Events in your industry bring your audience together physically in one place. In the digital age, they provide a rare chance of giving your company a face.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Zoominfo

MARCH 15, 2018

In fact, 61% of marketers say generating high-quality leads is their biggest challenge ( source ). When it comes to lead generation, several strategies immediately come to mind– web forms, email marketing programs , content creation, event marketing, etc. So what’s next? Continue Reading.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Marketing Insider Group

JUNE 25, 2015

Customers want to do business with a brand they trust, and it is hard to build trust in an age where we are all just bit jaded. Throw Exclusive Events & Parties. Event marketing is a simple method of developing deep relationships with your customers. These brands have mastered creating a brand consumers love.

Brand Identity 100

Brand Identity Branding High Quality Lead Trust Marketing 100

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Valasys

APRIL 13, 2020

While there’s no one size fits it all formula when it comes to CRM integrations, the agile CRM integrations have several advantages over the age-old waterfall integrations. Let’s inspect how agile CRM integrations and waterfall CRM integrations occur before deciphering the business values of each of them individually.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Bluetext

FEBRUARY 26, 2021

However, the advantages of event accessibility can bring implications to traditional registration strategies that previously relied on limited availability and exclusivity. . Recorded webinars, streaming services, and many other on-demand materials can remove the sense of urgency from common event marketing tactics.

Urgency Marketing 26

Urgency Marketing Advertising Mediums Webinar Metrics Event Marketing 26

Webbiquity

FEBRUARY 21, 2019

Millennial software developers have much different expectations than middle-aged insurance executives, for example. Does it fit your audience? Whatever technology you are adding, you need to make sure it aligns with your audience. You will also need to know how to make it appeal to them.

Work Management 202

Work Management Trade Show Paid Search Agency Marketing Management 202

Leadspace

AUGUST 1, 2019

There is no doubt that creating high-value content is easier than ever in the age of big data marketing. Demographic and behavioral data marketing tells you exactly the kinds of content that will resonate with your target audience. Live Events. Create Content for a Mobile Audience.

Top of Funnel 54

Top of Funnel Campaigns Media B2B Thought Leadership 54

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here.

Activities 246

Activities Brand Identity Branding Sample 246

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is! There truly is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Martech

AUGUST 24, 2021

But when it comes to networking, digital experiences miss the mark for many professionals, which is surprising in the age of social networking. “I I also feel like the level of training I’ve received hasn’t diminished from not being in-person,” wrote another. I have not found virtual networking to be useful.

Personalization 125

Personalization Planning Trade Show Conference 125

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here.

Activities 130

Activities Brand Identity Branding Sample 130

Biznology

DECEMBER 8, 2015

I have been exploring SalesFusion myself and am amazed how one software program can replace everything you need to market, advertise, promote, prospect, content market, social media market, email market, event market, etc, online — and even face-to-face. Too small a population to run a viable business.

Impressions 80

Impressions Marketing Automation Services Advertising Agencies Mobile Advertising 80

SWZD

SEPTEMBER 30, 2019

Depending on the vertical, if the target accounts are few and well-known they may do Account Based Marketing or, in the example of the K-12 educational market, they may do more traditional digital marketing activities in collaboration with channel partners. Measuring Marketing ROI.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48