Porch Group Media

NOVEMBER 10, 2022

89.45% of Americans over the age of 15 use email. Ninety percent of users aged 15 to 24 use email, as do 93.6% of those aged 25 to 44. At age 45 to 64, usage drops back to 90% (still by far the vast majority of U.S. The highest email usage by age group is within the 25-44 range with 93.6%. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

AUGUST 31, 2017

What is typical is Snapchat's push to engage younger users -- between the ages of 18-24, the demographic segment where Snapchat is most popular. More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode.

Social Media 73

Social Media Facebook Youtube Emarketing 73

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Final Thoughts.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Liveintent

OCTOBER 13, 2020

Kunal Gupta, CEO of Polar was quoted in eMarketer, saying “The retail industry’s digital transformation has accelerated from a five-year timeline down to one year.” Quarantine orders have resulted in customers diving head-first into eCommerce just as much as brands with new age demographics getting their feet wet.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Porch Group Media

MAY 21, 2019

eMarketer). Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. YouTube, Snapchat and Instagram are the most popular online platform among this age group. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClearVoice

JANUARY 9, 2019

If we told you that more than half of people surveyed have not used visual search, but are somewhat interested or very interested in utilizing it, our guess would be you may have one of two potential responses. In fact, according to an eMarketer survey , only about 10 percent of people have ever used visual search.

Emarketing 40

Emarketing Amazon Customer Surveys Search Marketing 40

Anyword

JANUARY 31, 2019

That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. As a part of our efforts to connect and educate the publishing community, we wanted to aggregate a list of great resources once and for all. Campaign (Asia, India, etc.). Content Marketing Institute. Marketing Land.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

KoMarketing Associates

DECEMBER 7, 2017

A brief persona for the person you are trying to target could be something like: Maria is a middle-aged director of procurement and supply chain management at Acme Industrial Inc. On Facebook, for example, you can segment an audience based on user location, age, interest, job title, and even employer industry.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Bannerflow

DECEMBER 18, 2018

By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. . With 91% of those surveyed for Bannerflow and Digiday’s ‘state of in-housing’ report responding that they had moved at least some of their marketing in-house in the past year. The in-house revolution continues….

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Biznology

SEPTEMBER 22, 2016

87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. eMarketer ). Aspect Consumer Experience Survey ). FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

readwrite

SEPTEMBER 25, 2019

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Image Source: eMarketer. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. There are five itchy reasons why you’re blowing your advertising budget.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Contently

DECEMBER 12, 2016

As eMarketer points out , the concept of ABM has actually been around for more than a decade. In the past year, 59 percent of B2B marketers surveyed by EverString and Domo have implemented ABM. One of the reasons marketers may be unsure of ABM’s effectiveness comes back to an age-old problem: measuring ROI.

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Porch Group Media

JULY 8, 2019

Emarketer estimated that the ad spending on social video in the US increased by 38.1% 93% of marketers surveyed said that their social media efforts have led to increased exposure for their brand, 87% stated it brought increased traffic, and 74% have generated leads. Social Media Advertising Statistics. during 2018, reaching $7.85

Social Media 58

Social Media Social Marketing Trends Media 58

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Forty-five percent of adults ages 20 to 39 ate fast food, while only 24 percent of adults over 60 had fast food as a meal or snack.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

ClearVoice

JANUARY 2, 2019

This news, coupled with Instagram’s continued rapid growth (now more than 1 billion global monthly users) shows that this prediction has aged pretty well — even if the signs were pointing to it already. This eMarketer report from July shows that the amount in sales revenue that Amazon brought in during 2018 is a full 29.2

Planning 65

Planning Emarketing Amazon Transparency 65

Bannerflow

DECEMBER 18, 2018

By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. . With 91% of those surveyed for Bannerflow and Digiday’s ‘state of in-housing’ report responding that they had moved at least some of their marketing in-house in the past year. The in-house revolution continues….

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). Of the marketers surveyed about the state of influencer marketing by Tapinfluence and Altimeter, 67.6% In a Keller Fay Group and Experticity survey, 82% of respondents said they were highly likely to follow a micro-influencers recommendation. It’s why customer success is so important in the digital age!

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

readwrite

SEPTEMBER 25, 2019

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Image Source: eMarketer. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. There are five itchy reasons why you’re blowing your advertising budget.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Contently

OCTOBER 18, 2016

As Ad Age editor Ken Wheaton argues , the lunascape for almost any digital industry would be overwhelming if you put all the logos of individual products together in one image. Analytics takes the top spot here, though the term “analytics” casts a wide net in this data-driven age.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Content Standard

DECEMBER 8, 2016

This age-based discrepancy on marketing tactics isn’t all that surprising. Among the 500 small- and mid-sized business surveyed, nearly 90 percent said they currently use or want to use video ads, Magisto reported. Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

ViewPoint

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

LeanData

NOVEMBER 17, 2015

So I don’t think of age as a limiting factor in any way. Scott Brinker, the chief technical officer at ion interactive and blogger at chiefmartech.com, said he’s not aware of any research examining ages of marketing leaders. I’m careful not to infer anything about age from that. What it ends up, for me, is the mindset.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Outbrain

MAY 3, 2019

According to eMarketer, four out of every five video ad dollars are being spent programmatically. But agencies are far from a dying breed, even in the age of programmatic. By 2021, an estimated $81 billion will be spent programmatically. And while programmatic, as a whole, is expected to achieve 20.7% Programmatic Video + Connected TV.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

Content Standard

JULY 16, 2018

A 2018 report from eMarketer puts Facebook as the number one social media platform in the US, reaching 60.6 While it’s losing ground among younger age groups to trendier, youth-focused platforms like Snapchat, Facebook also owns Instagram, currently the fastest-growing social media platform, which eMarketer puts at 104.7

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Brand Identity 41

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 98

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 98

Bluetext

JANUARY 8, 2019

In fact, according to eMarketer , forty percent of marketers in a recent survey responded that they were currently using AI to fuel their dynamic creative. The site also features age authentication and a product locator. This evolution may be closer than you think. It’s no question that people love personalized content.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

LEADership

OCTOBER 16, 2013

According to the same Custora survey , customer acquisition by email has quadrupled over the last four years and now accounts for almost 7% of customer acquisitions, with organic search still the most effective at 16%. People have been saying, “The money is in the (email) list” since email came of age.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

LeanData

NOVEMBER 17, 2015

So I don’t think of age as a limiting factor in any way. Scott Brinker, the chief technical officer at ion interactive and blogger at chiefmartec.com, said he’s not aware of any research examining ages of marketing leaders. I’m careful not to infer anything about age from that. What it ends up, for me, is the mindset.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

So I don’t think of age as a limiting factor in any way. Scott Brinker, the chief technical officer at ion interactive and blogger at chiefmartec.com, said he’s not aware of any research examining ages of marketing leaders. I’m careful not to infer anything about age from that. What it ends up, for me, is the mindset.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Bluetext

JANUARY 8, 2019

In fact, according to eMarketer , forty percent of marketers in a recent survey responded that they were currently using AI to fuel their dynamic creative. The site also features age authentication and a product locator. This evolution may be closer than you think. It’s no question that people love personalized content.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. eMarketer ). .” Another 20% of both groups say they use social media, but in an ad hoc manner. Marketing Charts ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

QuanticMind

NOVEMBER 16, 2016

But software doesn’t get better with age. According to a 2015 survey by Kahuna , only 10% of marketers reported having the tools necessary to deliver a personalized marketing experience that reaches prospects regardless of whichever channels they use. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Choozle

FEBRUARY 12, 2021

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. In this day and age, where we’re all so distracted and have one hundred screens in front of our face, these longer types of events give a little bit more momentum.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Marketing Insider Group

FEBRUARY 5, 2024

Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Surveys, quizzes. The most important thing to start with regarding content in today’s day and age: the buyers will find out about your company with or without you. Ardath Albee's Tip. Give to Get – Yes, it works. Blog posts. Newsletters.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Porch Group Media

AUGUST 22, 2022

In fact, according to the survey of 2,000 adults who currently own a home or plan to in the future, half (51%) of younger buyers aged 18 to 43, and nearly one third (32%) of those ages 57 to 75 say “community” has become more important over the past year. Outdoor Living Space. OTT and CTV. Programmatic Display.

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 A separate report from RBC Capital Markets and Advertising Age found that 72 percent of US marketers were interested in allocating money to Instagram for advertising in the next 12 months. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40