Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Learn more about those findings and many others in these 49 noteworthy social networking facts and stats.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Hubspot

JANUARY 27, 2020

And, with the dawn of 5G -- a cloud-based high-speed wireless network -- tech innovation won't be slowing down anytime soon. eMarketer ). In a 2019 ranking of the top 10 emerging technologies, the World Economic Forum noted, "social robots" as number two. eMarketer ). eMarketer ). Image Source: eMarketer.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. While social distancing has definitely played a role in the uptick in CTV viewing, there are a number of other factors that have led up to this increase. eMarketer expects U.S. CTV ad spend in the US will reach $20.1

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Porch Group Media

JULY 13, 2021

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. 74% shoppers are unlikely to share a product on social network after purchase. eMarketer). Big Commerce ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. aged 13-16 are on TikTok, according to eMarketer. Among the ages of 17-21, the percentage falls to 32%.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. Social Media Today. Social Media Examiner. Sprout Social. Here are their suggestions, as well as some Keywee favorites: Industry Sources. Campaign (Asia, India, etc.).

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. Social Media Examiner). Social Media Examiner).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Sprout Social). Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers.

Mobile Marketing 116

Mobile Marketing Work Management Marketing Automation Services Marketing Management 116

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. billion in ad sales, a 20 percent increase over London, according to Ad Age.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% worldwide growth for all social media ad spend in 2014.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today. Sprout Social ). .

Social Media 58

Social Media Social Marketing Trends Media 58

illumin

NOVEMBER 2, 2018

We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook , Instagram , Twitter , Pinterest and SnapChat. Key TakeAways from eMarketer’s Social Series. million) under the age of 25.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Social Networks 40

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Not convinced that social selling will work for you?

Statistics 76

Statistics Social Media Social Marketing Media 76

Parse.ly

NOVEMBER 14, 2018

Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. Looking at page views to articles since April, it’s clear that there’s an uptick: Traffic referred by smartnews.com to Parse.ly’s network from April 1 to October 26, 2018.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. users ages 25 to 34 , according to eMarketer. Quite the fans of video and photo carousels, the Salesforce social team uses Instagram to extend its inspirational content and community-focused initiatives to the forefront.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Porch Group Media

JULY 16, 2018

Which means huge opportunities for furniture companies as this population is coming to an age where they are starting families and purchasing homes. One of the most unique aspects of the millennials is their use of technology and social media. Use of social media for decorating inspiration. TWO: BE SOCIAL. 52% read blogs.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

readwrite

SEPTEMBER 25, 2019

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. These budgets can be blown on unfocused or unengaging campaigns.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Social media marketing has always been a data and numbers game. At its lowest point, directly after the Cambridge Analytica scandal, only 28% of users said that they trusted the social network. Overall digital ad spending is projected to reach $333.25

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Image courtesy of eMarketer.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. And the main reason influencer marketing exists in the first place is because of the power of social media and content creation. eMarketer ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Outbrain

JANUARY 25, 2021

Native ads on Google and social networks have paved the way for a different understanding of digital marketing. Ideally, the diversification includes ads on search, social, and the open web to reach all relevant audiences. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty.

Trends 41

Trends Advertisements Advertising Buy 41

Onalytica B2B

JANUARY 18, 2017

In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. Below you can see a network map of the conversations with the number one influencer Scott Brinker at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Content Standard

OCTOBER 13, 2016

Despite being one of the fastest-growing messaging apps , Snapchat is still the domain of mostly younger users; Snapchat’s largest segment of users is between ages 18 and 25, eMarketer reported. ” By asking users to interact with the content, GE earns a social engagement boost while staying true to its brand.

Branding 40

Branding Brand Identity Emarketing Social Media 40

Content Standard

DECEMBER 8, 2016

This age-based discrepancy on marketing tactics isn’t all that surprising. After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

readwrite

SEPTEMBER 25, 2019

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. These budgets can be blown on unfocused or unengaging campaigns.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Ambal's Amusings

FEBRUARY 18, 2010

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Hubspot

JULY 14, 2013

Last Tuesday, Google+ made it easier for your content to spread on the social network. How Millennials Shop Online, From eMarketer. Learn more about millennial shopping habits over at eMarketer. The new embed feature can also give our Instagram content a potentially wider reach through you and your fans'' networks.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. RankIQ) 80% of online users engage with blogs and social media sites.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Adobe Experience Cloud Blog

AUGUST 19, 2016

The second is that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer. The key to succeeding in this digital age is to learn how to do more with less, using key tactics like putting brains before your budget, being efficient and effective, and seeing ideas everywhere.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Social falls way, way behind. Social is down there at 23% LESS valuable than the average.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! 3) Millennials engage in over 14 different internet activities, while those ages 65+ engage in mainly 7. Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Internet Usage. Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28