Choozle

MARCH 27, 2024

According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news? Choozle’s advanced frequency control features enable advertisers to strike the right balance between exposure and engagement. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. 14:27] The Power of Buyer-Driven Experiences – In today’s digital age, buyers have more control over their purchasing journey than ever before.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). The largest increase in podcast listeners is in the 12-34 age group ( Edison Research ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 21, 2020

eMarketer ). 46% of WhatsApp users are under 45 years old, with the biggest age group between 26 and 35. eMarketer ). eMarketer ). eMarketer ). As you choose an app to leverage in your messaging strategy, make sure the platform's global and age demographics are in line with your target audience. Statista ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. According to SpotX, the median age of viewers of Connected TV is 45. billion on CTV ads in 2023.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

illumin

NOVEMBER 6, 2023

In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch. In contrast, 30 second ads averaged 36% of the audience’s attention and 60 second ads 19%.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Hubspot

JANUARY 27, 2020

eMarketer ). eMarketer ). Millennials are the heaviest users of voice assistants, but usage is growing across age groups. eMarketer ). 31% of people ages 18 to 34 and 38% of people over 35 say that their main purchasing concern related to smart appliances is cost. Image Source: eMarketer. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

MARCH 7, 2023

Kohls could sell LifeInsured ad placements that enable them to reach their shared audience, aged 30 to 40, in contextually relevant environments, like product pages for home goods or email receipts for purchases of diapers and baby formula. According to eMarketer, US digital retail media ad spending will reach $61.15

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). As a legacy print business, The New York Times has been under great pressure to modernize and monetize in the digital age.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Porch Group Media

NOVEMBER 10, 2022

89.45% of Americans over the age of 15 use email. Ninety percent of users aged 15 to 24 use email, as do 93.6% of those aged 25 to 44. At age 45 to 64, usage drops back to 90% (still by far the vast majority of U.S. The highest email usage by age group is within the 25-44 range with 93.6%. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

B2B Marketing Directions

JULY 24, 2022

The Collage Group Survey Last fall, Collage Group surveyed 4,140 American adults (ages 18-75) regarding a wide range of issues. The data presented in the survey report were weighted to be nationally representative of race/ethnicity, Hispanic acculturation, age, gender and sexuality.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Hubspot

AUGUST 31, 2017

What is typical is Snapchat's push to engage younger users -- between the ages of 18-24, the demographic segment where Snapchat is most popular. More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Martech Advisor

FEBRUARY 3, 2020

According to eMarketer’s first-ever report on the topic , U.S. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. Hyper-casual games are also particularly popular with Generation Xers (ages 39-54), who contribute 25 percent of the subcategory’s ad requests.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

ClearVoice

JULY 6, 2021

eMarketer ). eMarketer ). eMarketer ). Snapchat videos reach more than 75 percent of those ages 13-34 in the United States. TikTok video stats. TikTok users spend an average of 33 minutes per day on the short-form video app. The number of marketers who use TikTok doubled from 10% in 2019 to 20% in 2020. Snapchat ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. For every $3 spent on ads, ad fraud takes $1 ( Ad Age ). billion in ad revenue lost to ad fraud in 2015 (Ad Age). 25% of publishers have no way to detect non-human traffic (Ad Age). Viewer behavior.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Liveintent

OCTOBER 13, 2020

Kunal Gupta, CEO of Polar was quoted in eMarketer, saying “The retail industry’s digital transformation has accelerated from a five-year timeline down to one year.” Quarantine orders have resulted in customers diving head-first into eCommerce just as much as brands with new age demographics getting their feet wet.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Final Thoughts.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer. monthly users) but is growing only among users ages 65 and older. Source: We Are Social ; eMarketer.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Porch Group Media

AUGUST 10, 2021

Email by Age Group. According to eMarketer, 70 percent of people expect a personalized experience. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. This this is a high-level overview and varies by industry. . Millennials love their email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Brandpoint

MARCH 23, 2020

You can target by age, location, industry and more. Be mindful of your ad campaigns eMarketer has adjusted their global ad spend projections in light of the coronavirus outbreak from a 7.4% With sponsored content distribution products like the Premium MAT Release, you can zero in on the exact demographic that you need to reach.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Bannerflow

DECEMBER 16, 2019

Dynamic Creative Optimisation comes of age. In fact, eMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers’ total programmatic display budgets. In fact, an eMarketer forecast that the number of connected TV users in the US will climb to 204.1

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. eMarketer expects U.S. We’re seeing viewers of all ages gravitating towards CTV. As CTV has gained momentum with consumers, advertisers have invested accordingly. CTV ad spend in the US will reach $20.1

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Cintell

OCTOBER 29, 2015

Congratulations to my friends Carlos Hidalgo, CEO of ANNUITAS and Ruth Stevens, President of eMarketing Strategy on the recent availability of their new books! Note: Ruth’s book came out earlier this summer.). Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer , by Carlos Hidalgo.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Meerkat Marketing

JANUARY 28, 2022

at 32.3% (eMarketer, 2021). You can not be a marketer and not be a numbers person in this day and age of marketing, make sure you understand the data and use it to drive performance on LinkedIn. B2B Marketing: 4 out 5 LinkedIn members drive business decisions (LinkedIn, 2021).

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 They can be the committed gamers , who are generally characterized as young men between the ages of 15-19 who play at least once a day on their PC Or they can be the geek-techies , often male students who usually play on their last-generation gaming console but also on more than 19 devices.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 They can be the committed gamers , who are generally characterized as young men between the ages of 15-19 who play at least once a day on their PC Or they can be the geek-techies , often male students who usually play on their last-generation gaming console but also on more than 19 devices.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Porch Group Media

MAY 21, 2019

eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. For example, a clothing retailer may consider creating segments for females between the ages of 28-34 with a combined household income of $150,000 and who have indicated interests in fashion.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

ClearVoice

JANUARY 9, 2019

In fact, according to an eMarketer survey , only about 10 percent of people have ever used visual search. Younger generations (ages 18-34) are slightly more likely to have had experience with visual search, with about 13 percent of respondents claiming they have submitted a visual search query. percent of 21-34-year-olds and 62.2

Emarketing 40

Emarketing Amazon Customer Surveys Search Marketing 40

Martech Advisor

MARCH 6, 2020

aged 13-16 are on TikTok, according to eMarketer. Among the ages of 17-21, the percentage falls to 32%. Short-form video applications, be they TikTok or Instagram, give marketers the opportunity to engage with audiences who are not available through traditional media outlets and social networks: primarily younger consumers.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

MAY 1, 2020

eMarketer ). For example, if you're interested in gaining awareness from a more general audience, Facebook Live might be a great option due to the platform's age and its number of users. The most-watched live streams have to do with news coverage, while concerts and live conferences tie in second. Livestream ). Livestream ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Anyword

JANUARY 31, 2019

We received responses from publishing industry leaders from companies like Bloomberg, Dow Jones, HarperCollins, Crain Communications, NerdWallet, Chive Media Group, Oath, and more. Here are their suggestions, as well as some Keywee favorites: Industry Sources. Campaign (Asia, India, etc.). Content Marketing Institute. Marketing Land. Marketing Week.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. In August, Business Insider reported that targeting on the platform was available for six factors: age, gender, location, device and operating system, mobile carrier, and “content affinity” (i.e., — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Porch Group Media

JULY 13, 2021

shoppers over the age of 18, it was discovered that high shipping costs are the primary reason for cart abandonment for online sales. ( eMarketer). One-third (33%) of retailers cited “targeting and personalization” among their top three tactical priorities for the year ahead, higher than for any other marketing tactic. Big Commerce ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

KoMarketing Associates

DECEMBER 7, 2017

A brief persona for the person you are trying to target could be something like: Maria is a middle-aged director of procurement and supply chain management at Acme Industrial Inc. On Facebook, for example, you can segment an audience based on user location, age, interest, job title, and even employer industry.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. In an age where TV ads are becoming simultaneously more expensive and less effective, it’s essential to integrate your video advertising efforts to achieve maximum ROI.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113