Content Standard

JULY 6, 2018

Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. One of the most impactful ways?

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. And Dog Digital was the architect behind the campaign’s success. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Forwardpmx.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

SnapApp

APRIL 2, 2018

It encompasses marketing efforts across many different channels and mediums like social media, PPC, radio, email, print, digital, and more. . Data shows that as of 2015, more students prefer to communicate with campuses digitally (via email) than through traditional direct mail. . Storytelling is important.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Content Standard

DECEMBER 4, 2018

It’s the information age, and marketers are flooded with data. While your organization might be focused on the outcomes of your content campaigns, every content marketing manager knows that ideation and creation is where many battles are won or lost. This is why well-chosen content marketing KPIs are more essential than ever.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Content Standard

OCTOBER 27, 2017

In the absence of more complete data, a businessperson’s ability to understand motivation came from being physically close enough to their audience to perceive them—the age of the shopkeeper as audience analytics. Email systems become split into ever more specific and long drip campaigns.

Demographics 57

Demographics Work Management Funnel Advertising Top of Funnel 57

Outgrow

AUGUST 31, 2022

Saksham Sharda: So the first one, at what age do you want to retire? The first one is, that you’ve told us that you helped one international NGO define its voice and earn more revenue from email content. And once you have an email list, those are humans who have opted in to hear about you. Mindy Morgan Avitia: Okay.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Content Standard

NOVEMBER 10, 2017

That’s right: their parents and grandparents, otherwise known as the baby boomers, those over 50 but under 70, who came of age in the 1960s and 70s. Gransnet editor Lara Crisp says: “What our users have made clear is that age should not be brought into the equation when it comes to marketing. She deletes online ads.

Segmentation 55

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 55

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. And for 91% of those aged between 18 and 34 years, online review content is almost as valuable as personal recommendations. Learn More: 4 Storytelling Ideas for Social Media. A five-step case study marketing plan.

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Optinmonster

MARCH 13, 2024

The campaign improved his website conversions by 225%. When we were preparing to launch our annual Black Friday marketing campaign in 2020, we wanted to get more people to participate in the sale and improve our revenue. We decided to use RafflePress to run an online giveaway contest. Or, they could refer a friend from their network.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Matt Heinz: I think this might not be a bad opportunity to spend a little time talking about, in the age of digital, and an age of so many different channels, the importance of audio, the importance of conversations like this. I should not be reading blog posts and emails while I’m in my car.

Top of Funnel 48

Top of Funnel Banner Ads Paid Search Agency Banners 48

Scoop.it

DECEMBER 23, 2021

Today brands are creating educational articles, informative videos, webinars and crafting personalized social media marketing campaigns. Visual Storytelling. Many established brands are already implementing artificial intelligence to personalize their website design, emails, social media posts, and other types of content.

Marketing AI 112

Marketing AI Trends Planning Content Marketing 112

Spiralytics

AUGUST 3, 2023

In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out and touch someone.” Well, the best solution is to reach out and touch target audiences with compelling storytelling. Well, the best solution is to reach out and touch target audiences with compelling storytelling.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Navigate the Channel

JANUARY 5, 2024

User Experience and Conversion Rates In the digital age, websites are often the first point of contact between a brand and its audience. Also, visual storytelling through graphics, images and videos can help brands connect with their audience on a more personal level. And a design language creates that consistency.

Design 65

Design Paid Search Agency Differentiation Touchpoints 65

ClearVoice

JULY 12, 2023

But in this day and age, it’s all about the customer. And as millennials and Gen-Z age, that number may only get bigger. Some characteristics used are: Financial knowledge Location Investment goals Behavior Income Age Marital Status Occupation Once you have them segmented, you can tailor content to speak specifically to each group.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

ClearVoice

SEPTEMBER 17, 2019

As Chase puts it, allowing brands to engage in more meaningful storytelling with content marketing sets them apart from the noise. It helps with every medium — and lasts. As a softer form of advertising, she says this medium goes beyond a quick discount or deal, and provides education, background and well, content. “In

Content Marketing 78

Content Marketing Paid Search Agency Advertising Mediums Content 78

Content Standard

AUGUST 29, 2016

“One of the reasons journalists are so successful is they already understand the live medium, and I think brands will have to understand it, too. Campaign Monitor’s CMO, Kraig Swensrud , said earlier this year in a press release that newsletters are one of Buzzfeed’s top five traffic drivers. Storytelling.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Single Grain

MAY 12, 2020

Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Video Emails. Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. watch video content. Behind-the-Scenes/Company Culture.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

DealSignal

FEBRUARY 1, 2024

Embracing ethical data collection practices is not only essential for compliance but also for building trust and fostering meaningful relationships with customers in the digital age. Instead, they are more interested in real, authentic, and genuine storytelling.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Martech Advisor

JANUARY 28, 2020

Email Marketing: Building a significant subscriber base can be arduous, but the ROI of email marketing is well worth the effort. In fact, 59% of B2B marketers agree that email marketing is the most effective channel for revenue generation. Use Marketing Storytelling. Earned and Shared Media. Repurpose, Big Time!

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Marketing Insider Group

FEBRUARY 25, 2020

If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats. Once you have your audience defined, go ahead and create an avatar for that person (you might need several, as in the examples we just discussed): What’s the customer’s age? This is why we believe strongly in the power of brand storytelling.

Ideal Customer Profiles 280

Ideal Customer Profiles Trade Show CMO Ad Frequency 280

Goodish Agency

MARCH 18, 2021

The mathematician dedicated his life to fighting campaign inefficiencies & the forces of creativity! Alright, time to change every campaign’s target to women, right? Repeat after me everyone, “ the medium is the message ”. Good storytelling, with the goal of educating and inspiring your audience, is best.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? It may sound like paranoia to want to control the conversation about your business over the internet, but in the age of user reviews and bloggers reviewing products and services which can (and do!) .” ~Drew Davis, Brandscaping.

Webinar Metrics 40

Webinar Metrics Top of Funnel Work Management Marketing Strategy 40