Remove aging medium
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Top Content Marketing Questions Answered

Marketing Insider Group

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. How will you distribute content?

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Shapes the narrative around the value of marketing: Be an articulate storyteller.

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From Cavemen to Mad Men: The Journey of Storytelling

Outbrain

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. Moving from advertising to storytelling.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. It creates a connection that other mediums can’t make.”. Click To Tweet.

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6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow

Vidyard

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel.

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How to Create a Podcast Marketing Strategy That Speaks to Your Audience

Content Standard

Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success.

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Why the "Pivot to Video" Is Misguided

Hubspot

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. You need good storytelling to create a compelling video, and -- guess what?