Composability is already everywhere in martech today, you just may not realize it (which is a good thing)
chiefmartech
JUNE 19, 2023
If we look at this spectrum of composability that I’ve sketched — I’ll explain it in more detail in a moment — some ways of composing things together have been around for ages. But you could only work with “small data” that fit into a tabular format that was a static snapshot in time. Bug city, baby.
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