Remove aging work
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Composability is already everywhere in martech today, you just may not realize it (which is a good thing)

chiefmartech

If we look at this spectrum of composability that I’ve sketched — I’ll explain it in more detail in a moment — some ways of composing things together have been around for ages. But you could only work with “small data” that fit into a tabular format that was a static snapshot in time. Bug city, baby.

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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

Designers can also be either in-house or outsourced or a combination of both. Again, if you are outsourcing your design work, you can use a design agency or individual designers. It also helps if your designers have user experience or UX expertise. Project Management. Building a website is a complex project.

Planning 133
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9 Promising FinTech Startups You Should be Watching

Envy

There are plenty of FinTech companies that do good work, but AID:Tech is one of the few that actually does good. TrueLayer is regulated by the UK’s Financial Conduct Authority (FCA), one of the strictest financial regulators in the world, and is currently working on expansion into Germany. AimBrain is Star Trek for the modern age.

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Looking back on over 10 years of specific instances of qualitative buyer research and buyer persona development work, I found that in 6 out of every 10 instances of helping an organization– a different buyer was identified than the organization had been targeting! With the age old battle of sales feeling that they are getting bad leads.

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Hacking Tribal Social Instincts with LinkedIn

Hinge Marketing

We’re likely all familiar with the sociological concept of “in-groups” and “out-groups” This concept is useful for shedding light on how groups function optimally at both a tribal scale and an SMB scale. Here’s a few: Strong, cohesive in-groups attract the best job candidates.

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy that allows a company to create and develop entirely new categories of products and services. First and foremost, let’s start by defining category design.

Design 131
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The Economics of Link Building

Moz

This both relates to the scope or work and the price of contract. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links.