Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

ANNUITAS

SEPTEMBER 13, 2016

While at the event I began thinking about how in this digital age, there is still a place for these events where we truly get to interact, build relationships and just be human. Only events can do that and that is why they will always be part of any successful Demand Generation Strategy.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. The post The (Almost) Lost Art of Listening in Demand Generation appeared first on ANNUITAS.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

The Mx Group

JANUARY 18, 2018

In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. The post B2B Telemarketing — The Secret Weapon to Energize Demand Generation appeared first on The Mx Group. But don’t make this mistake! We hope you can join us! Here’s a link to register.

Telemarketing 63

Telemarketing Demand Generation Demand Generation 63

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

chiefmartech

JANUARY 21, 2020

Scribble was right in the center of the first golden age of martech , with its corresponding challenges and opportunities. They developed deep expertise in SEO and demand generation and built a worldwide network of content creators. Recently, the story took an interesting new direction. ” Rock on, my friends.

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing playbook. Account-based Marketing program. One-to-few.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. Do you know the difference between TAL and TAM? We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing playbook. Account-based Marketing program. One-to-few.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Martech Advisor

MARCH 20, 2020

In the age of pandemic and social distancing, when a handshake deal is simply not an option. We used content for everything from demand generation to nurturing the funnel until “the handshake.” ” With the recent adoption of account-based marketing we started generating even more content.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

KEO Marketing

APRIL 28, 2017

Demand generation is a critical part of the sales process. Creating demand within the target audience is so important because both quality and quantity of the leads are critical factors. Here are five demand generation strategies that will help: Email Marketing. Customer segmentation. Social Media Marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Tony Zambito

NOVEMBER 16, 2011

  This article looks at how buyers are seeking fulfillment in their efforts to achieve goals and what this means to the future of demand generation.  Buyer Trend: On A Quest to Be Demand Fulfilled. The conventional as well as social buyers of today can be said to be on a quest to have their demands fulfilled. 

Fulfillment 100

Fulfillment Demand Generation Demand Trends 100

Zoominfo

AUGUST 22, 2022

An age-old question. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Behaviors Behavioral data speaks to the mindset and actions of your target audience. It’s a win-win.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

The Point

JUNE 24, 2022

The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room). Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Mx Group

MAY 19, 2017

The Mx Group is a nationally recognized digital and demand generation agency that empowers its clients with the competitive edge of modern B2B marketing. It provides a set of integrated marketing services that span marketing strategy, design and content, web and mobile app development, demand generation and lead management.

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

Metadata

SEPTEMBER 20, 2023

Audience targeting has advanced by leaps and bounds. The Cambridge Analytica data scandal rocked social media’s foundation, and more recently, Apple’s iOS 14 threw a wrench in targeting across Apple devices—a wrench that cost Meta $10b. Enter account-based marketing (ABM). You target your ads at specific accounts and personas.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Spiralytics

DECEMBER 21, 2022

These factors heavily affect demand generation and sales. This leads to greater demand generation and ultimately, results in greater sales and profit. Demand generation is the process of creating interest in a product or service through SEO, marketing, and advertising activities.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Adobe Experience Cloud Blog

JUNE 26, 2019

That’s why forward-thinking marketers are prioritizing account-based marketing —determining together with sales which accounts to target, why they should be targeted, and when they should be targeted. Leveraging account insights in the new age of data. What data should you be gathering? Intent data.

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Choozle

MARCH 27, 2024

By consolidating various CTV inventory sources into a unified interface, Choozle streamlines campaign setup and management processes, empowering advertisers to reach their target audiences more effectively while gaining comprehensive insights into campaign performance. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

NuSpark Consulting

NOVEMBER 30, 2011

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Forbes labels those of us over 50 as Generation Wang (as in Wang Laboratories ). Take a look at the approximate ages of senior managers among your customers and most promising prospects. Here’s the scary part.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 42

Planning Demand Generation Marketing Plans Research 42

NuSpark Consulting

OCTOBER 16, 2023

Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. For the NuSpark test, we can target a custom segment. Best to have as many keywords as possible to generate more targeted traffic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Cost per Acquisition 130

sagefrog

JANUARY 3, 2024

Our team loves pushing the boundaries of creative standards, but it meant even more to win big for a client that provides LGBTQ+ aging cultural competency services. We added this to the shelf alongside a few other accolades in 2023: Philadelphia Business Journal’s Best Places to Work and Soaring 76, as well as awards from Clutch and UpCity.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

LEADership

JUNE 5, 2015

In the demand generation landscape, I think it is time to embark on a new expedition. As B2B marketers, here are 4 points that you can apply right away to your demand generation activities. Using the right tools and frameworks to empower your lead generation campaigns: By this I don’t mean automation. What is it?

Demand Generation 40

Demand Generation Demand Budget Programs Generation 40

Directive Agency

FEBRUARY 4, 2022

Certain ABM SaaS frameworks prioritize building out an entire list of target accounts to coordinate your entire marketing strategy. Before we dive any deeper, take a moment to consider, who at these target accounts/companies is the actual person who’s going to be finding your brand?

Ideal Customer Profiles 59

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 59

Martech

APRIL 26, 2022

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Getting personalization wrong drives away customers, according to a new report.

Brand Identity 115

Brand Identity Branding Demand Generation Agencies Demand Generation 115

KoMarketing Associates

OCTOBER 8, 2018

percent) stated that they use a mix of both demand generation and ABM. percent solely utilize ABM, while 27 percent use demand generation. percent are “thinking about getting started,” while 19.07 percent are “well underway.”. In terms of what marketers currently use, most respondents (64.85

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.     This discipline is called Social Buyerology which is centered on understanding buyers in the social age.  Image by aafromaa via Flickr.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. “If If the lead doesn’t respond back, target another decision-maker on the account.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. The result? Data from Forrester Research shows how rapidly marketing metrics are changing. Everyone’s happy.”

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130