Remove aging customer
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89% of Social Media Marketers Consider Social Search to Be Strategically Critical

KoMarketing Associates

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

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Customer focus in the Digital Age

Biznology

I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. But is this the reality of how marketing is practiced in the digital age? You want to ensure that customer experiences with your brand are as positive as you can make them.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. So, in the age of an information overload and short attention spans, how do you attract eyeballs and cultivate trust? 3 Classic Storytelling Techniques on New-Age Marketing.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. After you publish and optimize your video content, promote it to increase visibility. The top users on Facebook are between ages 25 and 34, and 56% are male. Create engaging thumbnail images.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

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Top Content Marketing Questions Answered

Marketing Insider Group

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.