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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low.

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

APRIL 30, 2020

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy.

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B2B Marketing Zone

How Marketers Should Think About Customer Marketing in the Engagement Economy

Building Your Brand’s Omnichannel Customer Experience

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