Marketing Insider Group

FEBRUARY 13, 2023

I wrote about that in “ Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence “ and the extremely positive feedback validated that others are seeing and experiencing the same. Invest and participate in communities and make social selling part of your ABM campaign and program execution.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Choozle

MARCH 5, 2024

Businesses must provide opt-out links that post either a “Do Not Sell or Share My Personal Information” and a “Limit the Use of My Sensitive Personal Information” link (if such information is used). The most critical use case for consent is with the collection and selling/sharing of children’s data under 16 years of age.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Tomorrow People

JULY 21, 2021

The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience. Pinterest was among the earliest companies to put together a cross-functional growth team. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. In the digital age, this approach no longer works. Action #1: Cross-functional Alignment with Common KPIs. Customers are smarter – they want to buy, not be sold to.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Only B2B

AUGUST 22, 2022

You have several options to upsell and cross-sell products to your customers thanks to install base marketing data. Selling relevant add-on tools and accessories to your consumers gets simpler once you’ve determined the problems they’re having. Multiplied Revenue.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. It’s a tale as old as time, sending a love letter to tell someone you appreciate them. Email marketing is far from dead. In fact, it’s alive and thriving.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

SmartBug Media

FEBRUARY 17, 2023

After all, if you cater to both middle-aged men and children, you’re obviously not going to create the same shopping experience for them. Demographics consider age, gender, and job title to tailor messaging toward specific products and experiences. This up-selling, cross-selling technique will encourage them to add more items.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Marketing and user experience expert Bryan Eisenberg was not far from the truth in saying, “Facts tell, but stories sell.” It’s no longer enough to be a specialist. No one can resist a good story! 6 Budgeting and Strategic Planning.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Televerde

MAY 9, 2022

A better customer experience will also increase your sales as you will have more opportunities for upselling, cross-selling, and retaining customers. It also opens the door to more opportunities for upselling and cross-selling based on the customer’s past purchase history and future needs. Unify the Customer Experience.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Porch Group Media

JANUARY 14, 2023

Email lists can be segmented by any number of criteria such as age, geography, subscriber behavior, past purchases, frequency of purchase, and so on. An insurance company for example may segment lists by age, income, occupation, and car ownership. Overall, 42% of online shoppers find cart reminders to be helpful.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Sana Commerce

SEPTEMBER 15, 2023

Taking the time to define your prospects can help your teams sell that much more effectively. Tip #4: Implement sales enablement tools In one study by LinkedIn , sales teams only spend a quarter of their time selling. This can help you identify more proactive approaches to selling more effectively to prospects.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Hubspot

MAY 17, 2021

I'm aging myself, but I digress. Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Stevens & Tate

MARCH 3, 2022

For example, you can use email marketing to keep in touch, whether by sending your customers personalized email content or sending them cross-selling or up-selling opportunities. In this day and age, to be successful as a manufacturer, your marketing strategy should consist of a mix of traditional and digital marketing efforts.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Ideal Customer Profiles 130

Ideal Customer Profiles Tips Privacy Ad brokers 130

ClickDimensions

OCTOBER 24, 2023

As AI continues to evolve, it will become an even more indispensable tool for SMBs looking to thrive in the digital age. If you love this article be sure to check out “Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies” here. Need help getting started with AI?

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

DiscoverOrg

JUNE 24, 2016

You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. It takes hard work and a very specific type of talent to sell something to a virtual stranger. Don’t believe us?

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

eTrigue

DECEMBER 2, 2021

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage. To accomplish this critical objective, marketing needs to substantially raise its game.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

Adobe Experience Cloud Blog

JUNE 26, 2019

Leveraging account insights in the new age of data. The process was time-consuming, took the sales team away from selling, and relied heavily on gut instinct. Next, you’ll want the AI to use your ICP to scan your existing customer base to pick out the best-fit accounts to cross-sell. . And how can you make the most of it?

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

LeanData

NOVEMBER 4, 2020

Or, deep down, maybe you know that a strong data management strategy is the cornerstone of modern marketing and selling. . 3 Marketing Data Management Quick Tips : Create a cross-functional data team. A cross-functional team brings cross-functional solutions. What is the age of your data? Do you need it all?

Work Management 72

Work Management Marketing Management B2B Marketing Tips 72

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

At the right times, you can cross-sell existing customers on new services and upsell them on premium solutions. Maintain relationships to win future cross-sells and upsells. You need to continue to nurture strong relationships with existing customers to win future cross-sells and upsells.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

Champion Communications

OCTOBER 7, 2021

Age discrimination: An overlooked diversity issue in tech. Age discrimination has been a hidden issue in the technology industry. Vicky Sleight, Director of Diversity and Inclusion at TM Forum, featured in ComputerWeekly explaining that businesses are at risk of losing out on additional revenue streams by discriminating based on age.

Demand 62

Demand Work Management Cross-Selling Marketing Management 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Cross-Team Alignment. Need creative inspiration? Get into storytelling. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Engagio

OCTOBER 20, 2021

He learned the importance and essence of sales at a young age when he started a company when he was just 19 years old and ran it for approx 6 years. Customers want to see how you sell to someone so they can gain that knowledge. Customers want to see how you sell to someone so they can gain that knowledge. . About the Guest.

Marketing Analytics Tools 71

Marketing Analytics Tools Cross-Selling DemandBase Curation 71

Stevens & Tate

APRIL 15, 2023

When consumers trust your brand, it’s easier to sell, cross-sell, and upsell your services or products. Video Marketing Video is an in-dismissible marketing and sales strategy in the digital age. However, some strategies can prove more effective than others.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

SalesGrape

DECEMBER 3, 2023

Leveraging Technology: Tools and Software to Enhance Telemarketing Efficiency In today’s digital age; technology plays an integral role in enhancing telemarketing efficiency. By staying top-of-mind, businesses can identify upselling or cross-selling opportunities while ensuring customer satisfaction remains high.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Martech

AUGUST 3, 2021

The focus is on marketing to consumers, targeting by age and geo-location. We sell more and more CTV inventory. Vevo actively cross-promotes artists from channel to channel and runs its own brief ads promoting premieres of original content. Across the main social media channels, Vevo has a total audience of over 30 million.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

Madison Logic

FEBRUARY 7, 2024

Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service. This not only helps you retain customers but guarantees long-term revenue and opens the doors to cross-sell and upsell opportunities.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Optinmonster

DECEMBER 28, 2020

Target Users by Age, Gender, or Location. As such, you likely find that certain age groups, genders, or customers from specific locations tend to purchase some items over others. In this example, that would be the cookie you made for your visitor’s age, gender, or location. Cross-sell With Items in Their Cart.

Conversion 83

Conversion Cross-Selling Rules Work Management 83

Adobe Experience Cloud Blog

OCTOBER 8, 2018

A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Another approach is to focus on product visuals related to what you are selling.

Paid Search Agency 134

Paid Search Agency Ads Eye-Tracking Cross-Selling 134

Sprout Social

FEBRUARY 24, 2022

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. The Profile Performance Report can highlight your impact and metrics per network, while Cross-Channel Reports give you a big picture look at outcomes across all social profiles.

Social Media 106

Social Media Template Media Cross-Selling 106

Martech

MAY 24, 2023

There were bigger business divisions that wanted me to come and do digital for them, but at GE at the time, the transportation business would have had to be willing to sell me to the energy business and they weren’t willing to do that. And I love how cross-functional it is, especially digital marketing.

Budget Programs 98

Budget Programs B2B Thought Leadership Paid Search Agency Thought Leadership 98

Only B2B

DECEMBER 1, 2021

The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Or do you have a problem with conversion rates?

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Sharpspring

MAY 25, 2022

We’ve come full circle to the age of door-to-door salesman, except that the focus today is on providing value in these personal conversations. The latter even sells virtual sneakers that can be “worn” in the metaverse. Many brands have been limited to clearly defined drip sequences and cross-sells/upsells.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

ClickZ

FEBRUARY 27, 2020

Managing complex, cross-channel campaigns with multiple targets, creatives, and sequences to accelerate your rate of learning will require an intelligent machine operational layer above the out-of-the-box solutions to deliver great results—or you may have to settle for being average. The post The age of customer acquisition 3.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Marketing Insider Group

AUGUST 18, 2015

Re-living the Age of the Dinosaurs? Truly incredible, and until we have a time machine in operation, I will happily experience the Age of the Dinosaurs through the special effects of the modern movie business. This Age of the Customer is causing many organizations to double-down efforts to become customer-centric.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100