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How to prepare for the GPT age in CRM and email

Martech

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology. GPT’s functionality only rachets up the stakes.

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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. of TikTok’s advertising audience is aged 35 and up, including 5.5% While this is currently only available in the U.S.

Lead Gen 110
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2023 in review: Our top 10 articles on CRM

Martech

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Get MarTech! In your inbox.

CRM 92
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Using a CRM to Measure Client Relationships

Benchmark Email

Do you know the secret to success in today’s highly competitive digital age? The good news is, using a CRM can help make this goal much more achievable. By measuring the right metrics and how… The post Using a CRM to Measure Client Relationships appeared first on Benchmark Email. Relationships. That’s right.

CRM 97
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Marketing in the age of the omnipresent consumer

Martech

Data from CRM systems and customer feedback lets marketers segment their email lists and send targeted campaigns to different customer groups. The post Marketing in the age of the omnipresent consumer appeared first on MarTech. Targeted messaging leads to higher open rates, click-through rates and conversions. Get MarTech!

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Agile CRM – The Complete Guide

The Daily Egg

So, why aren’t more people using an agile approach to CRM? In today’s day and age, […]. The post Agile CRM – The Complete Guide appeared first on The Daily Egg. The ability for teams to fluidly identify issues, adapt to project changes, and respond to ever-changing demands makes life just that little bit easier.

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The Age of Nearbound Intelligence

Hubspot

The Age of Intelligence Selling is more challenging than ever. Reveal Reveal is the Nearbound Revenue Platform that brings partner data into your CRM so you can leverage intel, intros, and influence from those your buyers already trust. Let’s break it down step by step: The AE uses HubSpot CRM to identify top opportunities.