Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. It creates a connection that other mediums can’t make.”. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow. The first one is, at what age do you want to retire?

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Unbounce

JUNE 15, 2023

We seek to do this by both driving more traffic to them through new features like chat and answers and by also pioneering the future of advertising in these new mediums… Lastly, we want to go about this in collaborative fashion working with the industry to continue to foster a healthy ecosystem. Don’t let your storytelling go to waste!

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Vidyard

APRIL 4, 2018

We are in the Golden Age of Revenue. We’re in the golden age of revenue not because “the bots” will take over and automate your sales funnel, but because they will free up your most valuable assets to get back to truly marketing and selling, and to do it at massive scale while preserving the personal touch.

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Why is storytelling important for B2B companies?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Bluetext

MARCH 15, 2023

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. It’s led many to wonder ‘What exactly is the role of a Creative Director’?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Martech Advisor

NOVEMBER 18, 2019

We explore that age-old question here: Is marketing an art or a science. It’s no wonder marketing is believed to be art – all about creativity and expression. Then creative imagination has been put to use to make an emotional connection with the audience. Next, you need an ad creative.

Mobile Advertising 85

Mobile Advertising Creativity Marketing & Strategy User-Generated Content 85

Hubspot

JANUARY 30, 2020

While some brands and users post Stories focused purely on interactive features, others might post visual storytelling content such as short narratives or longer video stories that feel more like documentaries. In this post, I'll highlight what consumers said about their favorite Instagram Story formats and show you examples along the way.

Research 101

Research Work Management Storytelling Custom Publishing 101

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. Unthinkable Media is a creative agency that produces original, narrative-driven podcasts for B2B brands. Unthinkable Media.

Examples 100

Examples Brand Identity Branding Ad Exchange 100

Content Marketing Institute

MAY 7, 2018

Describe the “person” speaking – gender, age, job title, and personality traits. Bernadette Jiwa’s blog about brand storytelling, The Story of Telling , is a perfect example. Be creative. Or adopt some vintage vibes like The Creative Copywriter (shameless plug). Choose a different medium. Sophisticated?

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Content Marketing Institute

OCTOBER 11, 2018

Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Call-and-answer storytelling. Just how loud will this sonic boom be? Image source. Click To Tweet.

Activities 99

Activities Marketing AI Enterprise Management Paid Search Agency 99

ClearVoice

JULY 27, 2023

Since slogans have never really been constrained by the rules of truth, they are free to be creative and witty at the same time. freelance creative) side of the slogan (but, of course, with awesome motion graphics to support the “better content” side as well). In the Middle Ages, knights had mottos as part of their coat of arms.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Look at Demographics.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

EveryoneSocial

APRIL 14, 2020

But in our digital age, people are creating and sharing often on social media channels. Many might be writing blog posts, taking pictures, recording video or other forms of medium on some consistent basis. A brand is ultimately a narrative, and driving this ongoing story is the company comprised of storytelling humans.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Vidyard

OCTOBER 16, 2019

If your budget is: Small: Look for music with a creative commons license, meaning it’s free to use, with a few small caveats. Medium: Pay between $10 and $100 for a royalty free track from a music library. It’s often higher quality than the creative commons stuff and usually closer to what you want. PremiumBeat.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

JUNE 7, 2021

If your budget is: Small: Look for music with a creative commons license, meaning it’s free to use, with a few small caveats. Medium: Pay between $10 and $100 for a royalty-free track from a music library. It’s often higher quality than the creative commons stuff and usually closer to what you want.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Content Standard

DECEMBER 4, 2018

It’s the information age, and marketers are flooded with data. Good KPIs to track at this stage should help you understand whether your pipeline is growing or shrinking, whether your creatives are producing good ideas, and whether you’re keeping costs under control in the process. Ideation Volume.

Top of Funnel 81

Top of Funnel Content Marketing Work Management Allocation 81

Content Standard

JANUARY 18, 2019

At Bank of America, “It’s very unusual to use the CEO in an ad,” Anne Finucane, the bank’s vice chairman, said in an interview with Ad Age. Six months after publishing his bestselling book, The Creative Curve , he regularly hosts giveaways and contests on his LinkedIn and Twitter profiles to connect with new readers.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67

Content Marketing Institute

FEBRUARY 28, 2018

Video was a natural medium to help this business differentiate itself from the competition in part because few wineries were making videos a decade ago. Besides, video is a natural medium for telling stories about people. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Increase wine sales.

Video Marketing 105

Video Marketing Content Marketing Content Marketing & Strategy 105

Valasys

AUGUST 14, 2020

Segment your target audience by age, location, average income, typical job title, interests and more. Learn how small and medium-sized businesses and those similar to you are best using their social platforms. Deduce the most common insights from your analytics reports and use them to improve your storytelling.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Valasys

JANUARY 23, 2020

Read more on B2B Marketing in Martech Age. Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. Also, filling the pipeline with high-quality leads helps in efficient pipeline management as marketers have surplus resources to last whilst long sales cycles.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Vidyard

JULY 23, 2015

The answer is simple: ever since I watched Peter Pan at age four, Disney has brought me more happiness than any other brand. Through visual storytelling , Disney has captured the affinity of millions of people around the world. As visual storytelling moves beyond the big screens – with online video users expected to grow to 1.5

Video Marketing 51

Video Marketing Paid Search Agency Work Management Bandwidth 51

ClearVoice

APRIL 15, 2020

It started with the birth of the webinar in the aughts; got its big-boy pants in the teen years with Skype — and now, in the age of hyper-connectivity and phygital marketing , it’s evolved to where things once thought to be tricky are now entirely workable. New thinking (by necessity) is ushering in a new era of creativity for all.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Vidyard

JANUARY 15, 2016

But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. From budgeting for your video project to achieving professional audio and even scaling creative video effectively, we’ve got you covered. Video storytelling and filmmaking have a ton in common in that respect.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Content Standard

OCTOBER 27, 2017

Really, when you get down to it, the only difference between creative writing and content marketing is that for writers, the content is the product—brands have to do the extra work of pulling their readers through an extra step. This small difference is the subject of millions of dollars in work and research every year for brands.

Demographics 60

Demographics Work Management Funnel Advertising Top of Funnel 60

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Furthermore, subscription television is no longer the place people go to escape their everyday lives—it’s an inflexible medium that’s more interruptive than entertaining. million in 1949 to $128 million in 1951.

Enterprise Management 65

Enterprise Management Banner Ads Television marketing Banners 65

Content Standard

DECEMBER 8, 2016

This age-based discrepancy on marketing tactics isn’t all that surprising. According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. The production and creative relationships you hold have to evolve.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Vidyard

JUNE 7, 2021

If your budget is: Small: Look for music with a creative commons license, meaning it’s free to use, with a few small caveats. Medium: Pay between $10 and $100 for a royalty-free track from a music library. It’s often higher quality than the creative commons stuff and usually closer to what you want.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

SnapApp

OCTOBER 24, 2012

The reason is simple: video has the power to move people in a way no other medium can. Video offers the full storytelling experience. . Put quite simply, people like to watch creative videos. Through sight and sound, marketers can construct meaningful narratives that engage their fans. Drive traffic to your website.

Social Media 54

Social Media Video Marketing Media Storytelling 54

Content Standard

OCTOBER 19, 2015

So far we’ve covered content promotion , interactive storytelling , and episodic content creation. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

So far we’ve covered content promotion , interactive storytelling , and episodic content creation. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Moz

OCTOBER 23, 2018

I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. This is pretty surprising stuff in an age where we’re obsessed with interactives and "hero" pieces for link building campaigns.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Furthermore, subscription television is no longer the place people go to escape their everyday lives—it’s an inflexible medium that’s more interruptive than entertaining. million in 1949 to $128 million in 1951.

Enterprise Management 43

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 43

Outgrow

AUGUST 31, 2022

I’m the Creative Director at Outgrow.co Saksham Sharda: So the first one, at what age do you want to retire? And so it’s rooted in storytelling. Saksham Sharda: And so could you give us an example of a small or medium business with whom you’ve worked and try to implement some of these strategies?

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52