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NuSpark Consulting
FEBRUARY 3, 2023
The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. When conducting surveys, you can ask questions such as: Have you seen the billboard for the product? How much did you like it?
Martech Advisor
DECEMBER 6, 2019
The process studies the target market's interest in the company's products and services. It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents. Defining buyer persona" is just knowing their age, gender, location, income, etc.
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Biznology
APRIL 23, 2021
A recent survey by Prudential found that 42% of workers planning to leave their current roles graded their employers’ efforts to maintain culture a “C” or lower. This sets the stage for the balance of the reading centered on selected studies on the current state of work and reflections on what will be needed in the future.
Hubspot
JULY 13, 2018
To give you an idea of how extensive market research can get, consider that it can either be qualitative or quantitative in nature -- depending on the studies you conduct and what you're trying to learn about your industry. A survey could cater to people who've downloaded content from your website or interacted with a member of your business.
ClearVoice
DECEMBER 16, 2021
Take a look at Pew Research Center’s “Religious Landscape Study,” and you’ll find more than a dozen prominent religious groups in the U.S. A 2019 survey of 2,000 American adults by Study Finds found 77 percent of survey takers had a very hard time relaxing during the holidays. Census Bureau.
B2B Marketing Directions
MAY 15, 2016
In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. Sacunas recently published the results of a study that provides important insights regarding the attitudes and preferences of millennial B2B buyers.
KEO Marketing
JUNE 10, 2016
Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million Baby Boomers (ages 51-69). Case Studies. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. million, surpassing the 74.9 Preference.
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