Demographic Segmentation: What Is It & How Can You Use It?
Unbounce
MAY 1, 2021
A stock image of a woman holding her Yorkie grins at you from above this user persona description. Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. You’ll often see them in a census or a survey.
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