Demographic Segmentation: What Is It & How Can You Use It?
Unbounce
MAY 1, 2021
It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. Demographics are traits like age, ethnicity, gender, location, job, and education level used to categorize people. You’ll often see them in a census or a survey. Demographic segmentation works magic on landing page campaigns.
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