Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
APRIL 4, 2018
A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. In the Google study mentioned above, a few clear themes emerge. They do away with " dependency on cumbersome cables " in celebration of freedom – something we already know makes teenagers froth with delight. You might assume young people don't hear what you have to say, but they do — they just choose not to listen.