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How CTV is reinventing the commercial break

illumin

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. A study conducted by TVision regarding viewer attention across CTV ad lengths found a third of streaming viewers paid full attention to advertisements, no matter their length, be it 15, 30, or 60 seconds.

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Thanksgiving 2017: Time for a Gratitude Adjustment

Webbiquity

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. In a series of studies, participants of various ages were divided into three groups, with each told to keep a diary for 10 weeks. Psychological research shows a strong link between thankfulness and happiness.

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Teenagers Can’t Get Enough Mobile Video

Contently

According to a Think with Google study conducted by Ipsos , my cousins’ behavior is par for the teenage course. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

Hubspot

A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. In the Google study mentioned above, a few clear themes emerge. Online, it takes willpower to put your hands to your ears and deliberately shut out the noise. Your purpose is key.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). First, there are age demographics to take into account. "Just over four-in-ten U.S. Looking Ahead.

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52 Gen Z Stats Marketers Need to Know in 2020

Hubspot

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? Defy Media Study published by Variety). The truth is -- kind of.

Stats 101
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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. According to SpotX, the median age of viewers of Connected TV is 45. Cost-Effective TV Advertising.