Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

Hubspot

A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. In the Google study mentioned above, a few clear themes emerge. They do away with " dependency on cumbersome cables " in celebration of freedom – something we already know makes teenagers froth with delight. You might assume young people don't hear what you have to say, but they do — they just choose not to listen.

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Using Data For More Strategic Video Marketing (Webcast)

Modern Marketing

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. We'll review case study examples detailing the specific goals, strategies, and metrics of successful video marketing campaigns. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc.

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Teenagers Can’t Get Enough Mobile Video

Contently

According to a Think with Google study conducted by Ipsos , my cousins’ behavior is par for the teenage course. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. A poll by Defy Media found that consumers aged 13-24 watch 12.1 While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study.

Connected TV (CTV) Inventory Terminology

Choozle

According to a study by Integral Ad Science (IAS), almost nine in ten consumers have access to a connected TV. Over-the-Top (OTT): Over-the-top (OTT) content goes “over” your cable box to give you access to TV content.

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Thanksgiving 2017: Time for a Gratitude Adjustment

Webbiquity

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. In a series of studies, participants of various ages were divided into three groups, with each told to keep a diary for 10 weeks. They also reported more positive mood and less negative mood on a daily basis during the study period. Millions of us check the news each morning.

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Say Goodbye to TV: How Online Video Is Taking Over

Content Standard

According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Stagnating Cable Consumption. Video consumption has reached its tipping point.

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52 Gen Z Stats Marketers Need to Know in 2020

Hubspot

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?

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Amazing YouTube statistics for B2B Marketers

Valasys

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to a study by Backlinko on YouTube statistics for B2B marketers, the quality of videos matters for ranking on the first page of YouTube.

23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube consistently gets more popular the younger the age group you look at. YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network.

How to Target Generation Z in B2B Marketing

KoMarketing Associates

Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. A recent study reported on by Inc found that 75 percent of millennials and Gen Zers polled stated that they would rather text with someone than call them on the phone. While TV and radio are still used by the majority of the population, a growing number of Generation Z don’t have cable TV and prefer premium content instead of what’s offered for free across the airwaves.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend.

Three Unexpected Gen Z Trends Defining Tomorrow’s Digital Content

Martech Advisor

To understand the evolving perspectives across generations, Cognizant commissioned a research study in the United States, spanning Gen Z (15-22), Gen Y or Millennials (ages 23-41) and Gen X (42-53). Cable and telecommunications companies should take notice of this expectation and build out new services that ensure quick and painless technology resolution for users who simply want to get back to consuming content. Like all generations, no two are alike. Gen Z is no exception.

Twitch: The Billion-Dollar Platform Brands Are Missing

Content Standard

More people watch gaming streams every month than watch cable news. Twitch’s own 2017 Momentum WorldWide study found that more than 80 percent of the platform’s audience is male, with 55 percent in the 18-34 age group.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Backlinko shared findings from a study in which 1.3

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Ad Age ). Ad Age ). B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. adults aged 18-34 than any cable network.

Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. Did you know the average person has seven social media accounts?

Squirrels, long working hours, and social technologies

Biznology

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. In fact, we are probably worse than squirrels: studies seem to indicate that those little rodents fail to recover about 74 percent of the nuts they bury. Photo credit: hynkle.

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Video Killed the Radio Star; Content Marketing Revived It

Content Standard

You might assume in our web-saturated age that radio has gone the way of the dinosaurs, but the reality is actually quite surprising. In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. A 2014 study by the same group at Nielsen found that around 90 percent of millennials were still interacting with radio content on a weekly basis.

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7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

A study by Harris Group found that 72% of millennials (ages 18-34) now prefer to spend money on experiences over products. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns.

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Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution. According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. Why do I need a pharma social media marketing strategy?

Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution. According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. Why do I need a pharma social media marketing strategy?

How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

From there, design a programmatic way—via direct communications, customer communities, education programs, marketing nurture, and more—to provide personalized tips, best practices, and case studies to maximize their value. We can be loyal to a brand without advocating for it, and this can be due to “locked in” loyalty through airlines, cable providers, software providers, etc.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

Data enables accurate targeting and identification of the common traits your customers possess across demographics like age, location, industry and income. Sure, I may want to sign up for a new cable provider but not if you call me at 8 p.m. In this age of extreme customer expectations brought about by the likes of Amazon, there is rarely a one-size-fits-all solution. The most effective content is informed by strong data. The most effective data is driven by great content.

Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

The theater is merely one segment of the much larger landscape of Apple Park: an allegedly billion-dollar investment to make into a reality what is said to be an age-old vision of Jobs himself. Using the new Heart Rate app, Apple says it will collect and synthesize heart rate data from users to not only compile its Heart Rate Study , but also to alert users when something appears to be irregular.

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Sales Pipeline Radio, Episode 172: Q&A with Jerry Brooner @jerrybrooner

Heinz Marketing

How exactly does a guy who studied economics and started his career as an investment banker at Smith Barney, take the next move as basically a telephone salesperson and move into a career in sales? Jerry: Yeah, it’s the age-old tale to marketing. I didn’t have cable until I was a senior in high school. By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m.

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Who and what are voters reading about online as they head to the polls?

Parse.ly

This study considers some of the most common issues pollsters and politicos alike draw on to sway voters, in comparison with online readership habits as captured and aggregated with Parse.ly’s Currents dashboard.

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