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How CTV is reinventing the commercial break

illumin

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). First, there are age demographics to take into account. "Just over four-in-ten U.S.

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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Ideally, they should be high-traffic sites and have good domain authority. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Let’s go over some.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. While TV and radio are still used by the majority of the population, a growing number of Generation Z don’t have cable TV and prefer premium content instead of what’s offered for free across the airwaves.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site.