5 Steps CMOs Can Take To Prepare For The Next Disruption

Modern Marketing

For CMOs, running a business in the digital age constantly presents never-before-seen challenges. This intense competition then led to the creation of a new subindustry of comparison sites. Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow.

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CMOs Need to Diversify How They Present Products to Improve Online Presence

Modern Marketing

We might be using the same fiber optic cables, but the shape and form of the content we send through these digital pipelines is changing at the speed of light. The job of a CMO has never been more difficult.

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Digitalization Can't Come Soon Enough

Modern Marketing

Sometimes, it seems, the gym hasn’t paid their cable bill because all the TVs are stuck on one channel, the shopping channel (scream). We live in the age of IoT. A business has to monitor its website to see what visitors are reacting to, what they don't like, what makes them leave the site, what makes them click through or download something. The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). Following last week's news of massive layoffs at online media site Mic -- and how that potentially reflects the future of digital media -- some, like Washington Post columnist Margaret Sullivan, wonder if the online news " bubble has burst.".

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100+ Social Media Demographics that Matter to Marketers in 2020

Hootsuite

That’s why we want to break down the different demographics for all of the major social media sites out there. 18-29 year olds are the largest cohort on Facebook with 79% of the age demographic using the site. 67% of Americans aged 18 to 29 now use Instagram.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.

How to Target Generation Z in B2B Marketing

KoMarketing Associates

Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. While TV and radio are still used by the majority of the population, a growing number of Generation Z don’t have cable TV and prefer premium content instead of what’s offered for free across the airwaves. If it doesn’t load properly, then they will lose patience and likely not rely on your business site again for other relevant content.

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Location is important for your Contact Center too!

Buzz Marketing for Technology

Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.

23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube consistently gets more popular the younger the age group you look at. Almost 15% of YouTube’s site traffic comes from the U.S. This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms.

Twitch: The Billion-Dollar Platform Brands Are Missing

Content Standard

More people watch gaming streams every month than watch cable news. Twitch’s own 2017 Momentum WorldWide study found that more than 80 percent of the platform’s audience is male, with 55 percent in the 18-34 age group.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. Since Instagram launched a video “Instagram Stories” feature, the site has been gaining in popularity. Did you know the average person has seven social media accounts?

Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend.

Amazing YouTube statistics for B2B Marketers

Valasys

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. Alexa concludes that YouTube is the 2 nd most viewed site on the web after Google.

How RTC is Opening Doors to More Human Connections Across the Globe

Martech Advisor

Consider this: Way back in the dark age of 2012, tech writer John Quain wrote about the backlash against video calls in the age of Skype and Facetime. The folks writing your code are not just programmers but also consumers of Internet sites, games and social apps.

Learn About the Benefits of Outdoor Adventures

Altitude Branding

Allow them to have various experiences with nature so that they can share stories, have aspirations, and learn first hand about natural sites and mechanisms. A fishing trip is ultimately full of lessons as children get to learn and operate fishing equipment, they learn to be patient as they sit and wait for the fish to pull on their fishing cable, and they learn nautical terminology and the basic functions of the boat. Kayaking is suitable for people of all ages.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Ad Age ). Ad Age ). adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. ( The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. Only 20% of LinkedIn users are under the age of 30.

Squirrels, long working hours, and social technologies

Biznology

When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Photo credit: hynkle.

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Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. Since Instagram launched a video “Instagram Stories” feature, the site has been gaining in popularity. Tip: Use this site to spread awareness about your recruiting efforts and company culture. .

Video Marketing Best Practices

SmartBug Media

In this visual day in age, your thumbnail image could be the deciding factor for whether or not someone clicks through to your video. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site. Leave a trail to your videos around your site with thumbnails and links promoting them. If cable providers can give us on-demand video, then surely you can do the same with your content.

Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily. Since Instagram launched a video “Instagram Stories” feature, the site has been gaining in popularity. Tip: Use this site to spread awareness about your recruiting efforts and company culture. .

How is Opening Doors to More Human Connections Across the Globe

Martech Advisor

Consider this: Way back in the dark age of 2012, tech writer John Quain wrote about the backlash against video calls in the age of Skype and Facetime. The folks writing your code are not just programmers but also consumers of Internet sites, games and social apps. It’s simple: people want to connect with other people. But creating experiences that enable that connection isn’t easy. How can you ensure your brand delivers on humanity?

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 2. YouTube is the second-most visited site in the world. According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Actor Brings Community Model to Content Creation

Content Marketing Institute

We make it and license it to cable companies or Netflix to distribute. Even very successful sites that crowdsource creativity aren’t really collaborative. This moving short film was created from a member-submitted story about how she came to see the stars for the first time at age 16. Don’t be fooled by his moniker on HITRECORD , the collaborative production company he founded with his brother in 2004.

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. Through this, the programmatic team dynamically served over 5,500 ad versions based on the last destination travellers searched for on the site, saving around 276 days of production time for the airline.

How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of

Content Standard

According to Quantcast, nearly 94 percent of Twitch users are male and 64 percent of them fall into the coveted consumer demographic of ages 18 to 34, writes Lander Vu for Ad Age. ” The site’s VP of sales for Europe, Steve Ford, went further: He told Marketing Week that Twitch could be “the Gogglebox of live streaming” (a UK show featuring real families reacting to TV).

How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

We can be loyal to a brand without advocating for it, and this can be due to “locked in” loyalty through airlines, cable providers, software providers, etc. And, in an age where review sites like Yelp carry significant weight, having someone willing to sing your praises is invaluable to your business.

Exploding Cows and a Branded Mini Series Fire up Chipotle’s Marketing

Vidyard

” Moreover, on the site dedicated to the series, Chipotle confirms, “It’s not everyday that a restaurant produces an original series…we’re dedicated to raising awareness about alternatives to factory farming.” Nonetheless, based on the popularity of streaming media sites like Netflix and Hulu, on-demand video content is certainly the way of the future.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

In the long run, most experiences fade as the person who had them ages. They age at different rates. Among the worst experiences of my life was the day I got a call from my daughter’s high school to let me know that the fire department was already on site and the ambulance was on the way. CX] My Growing Cable Bill. Cable company. In 1994, a 21-year-old man named Dan Kohn sold a CD of Sting’s Ten Summoner’s Tales to his friend in Philadelphia.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

In the long run, most experiences fade as the person who had them ages. They age at different rates. Among the worst experiences of my life was the day I got a call from my daughter’s high school to let me know that the fire department was already on site and the ambulance was on the way. CX] My Growing Cable Bill. Cable company. In 1994, a 21-year-old man named Dan Kohn sold a CD of Sting’s Ten Summoner’s Tales to his friend in Philadelphia.

The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. billion photos are uploaded and shared per day, and social sharing sites that prioritize visual content (like Instagram and Pinterest) have seen considerable growth. YouTube has become a marketing force to be reckoned with, so much so that Nielsen data suggests YouTube reaches more US adults ages 18-34 than any cable network.

YouTube for Business: What You Need to Know to Succeed

Vidyard

Drive traffic back to videos on your site? Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. If it’s downloads, use YouTube Cards to recommend content and link them back to your site. Copy the code into the site or landing page you want the video to live on. If your goal is traffic to your site, you can view YouTube’s traffic in Google Analytics, and if it’s downloads, measure those with your marketing system.

How to create a social media style guide: 10 things to include

Sprout Social

For instance, Dove is all about shattering beauty stereotypes and empowering people of all ages, races and ethnicities to feel comfortable in their skin. As your brand sets its sites on the new and next channels, it’s helpful to set guidelines for how your usernames will be formatted.

Is Your Social Media Strategy Dynamic?

Marketing Action

79% are Joiners (they maintain a profile on social networking sites). The fastest growing demographic on Twitter is the 55–64 year age bracket. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. And Facebook still leans young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. adults aged 18–34 than any cable network.

A Shortish History of Online Video

Vidyard

News networks used Flash to share their segments online, sports teams shared highlights on their websites, and humor sites like eBaum’s World and AlbinoBlackSheep became popular destinations to watch and create flash animations. By 2005, nearly 30% of all households in the United States had “high speed” internet — using cable or DSL to access a much higher download and bandwidth rate than had been offered by telephone modems.

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