5 Steps CMOs Can Take To Prepare For The Next Disruption
SEPTEMBER 12, 2017
For CMOs, running a business in the digital age constantly presents never-before-seen challenges. This intense competition then led to the creation of a new subindustry of comparison sites. Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow.