Remove aging government media-plan
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Learning from Comcast/NBC and Keith Olbermann

Biznology

After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. Media companies must have a plan for how they will cope with one of their stars abruptly leaving.

Cable 80
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Delivering Episode 29: Kevin Tyler on Inclusion in Marketing

Litmus

He spent the majority of his career in electoral politics, marketing communications, and local and state government positions. My father was really involved in government and that’s why I got introduced to that line of work. One, Cardinal Health and the other Time Warner Cable, which is now Spectrum and learned a lot there.

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How to create a social media style guide: 10 things to include

Sprout Social

Social media is where brands and people alike want to see and be seen. The foundation for that consistency comes from a strong social media style guide. If you’ve been wanting to put together a social media style guide but aren’t sure where to start, keep reading. What is a social media style guide & why do you need one?

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.