illumin

NOVEMBER 6, 2023

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. A study conducted by TVision regarding viewer attention across CTV ad lengths found a third of streaming viewers paid full attention to advertisements, no matter their length, be it 15, 30, or 60 seconds.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. According to SpotX, the median age of viewers of Connected TV is 45.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Webbiquity

APRIL 14, 2014

eMarketer ). eMarketer ). eMarketer ). eMarketer ). B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. eMarketer ). iMedia Connection ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to eMarketer , 93% of video watchers in India watch Youtube. According to a study by Backlinko on YouTube statistics for B2B marketers, the quality of videos matters for ranking on the first page of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Single Grain

NOVEMBER 28, 2023

When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon (two reigning kings of big data), with their incredibly successful recommended products or movie titles. Studies have shown that contextual ads are more likely to be clicked on and remembered than behavioral ads.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126