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How CTV is reinventing the commercial break

illumin

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. ( The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. eMarketer ). iMedia Connection ). 36 in Europe, and 23 in Asia.

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Amazing YouTube statistics for B2B Marketers

Valasys

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to eMarketer , 93% of video watchers in India watch Youtube. Alexa concludes that YouTube is the 2 nd most viewed site on the web after Google. YouTube Usage Statistics.

Youtube 64
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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 In the long run, most experiences fade as the person who had them ages. They age at different rates. CX] My Growing Cable Bill. Cable company. The milestone, while seemingly silly at the time, unleashed an unfathomable wave of innovation.

Cable 56
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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 In the long run, most experiences fade as the person who had them ages. They age at different rates. CX] My Growing Cable Bill. Cable company. The milestone, while seemingly silly at the time, unleashed an unfathomable wave of innovation.

Cable 47
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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.