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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. In-Stream Video .

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Connected TV buying for special events | choozlechat ep. #16

Choozle

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. Recent figures by Statista showed that most age groups, apart from those aged 65+, binge-watch TV shows on a regular basis. The same age group is known to be a heavy live gaming stream and Esport watchers. . The 1950s brought color TV and remote control to life.

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Mobile matters. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). eMarketer ). eMarketer ). The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. eMarketer ). iMedia Connection ). Heidi Cohen ).

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Amazing YouTube statistics for B2B Marketers

Valasys

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to eMarketer , 93% of video watchers in India watch Youtube. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices.

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Four TV Targeting and Measurement Myths and Realities

LiveRamp

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. Myth 2 : Only two dimensions — age and gender — can be used for targeting TV ads.