The Rise of Streaming and Audio Advertising Post Cookies
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV.
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