aging 
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV.
illumin
NOVEMBER 6, 2023
Certain kinds of TV, like live sports, are still watched most reliably on cable networks. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.
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Porch Group Media
NOVEMBER 4, 2022
Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. According to SpotX, the median age of viewers of Connected TV is 45. billion on CTV ads in 2023.
Contently
DECEMBER 8, 2016
NBC claimed that “‘more than half’ of the 50 million viewers who streamed its Rio coverage were under the age of 35. Some, sans cable subscriptions, simply tuned out. billion in ad sales, a 20 percent increase over London, according to Ad Age. Many millennials migrated to online streaming. It raked in $1.2
Digilant
APRIL 1, 2021
Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.
Choozle
FEBRUARY 12, 2021
In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).
ClickZ
NOVEMBER 20, 2020
The 1980s introduced VHS, video games, and cable TV. Recent figures by Statista showed that most age groups, apart from those aged 65+, binge-watch TV shows on a regular basis. The same age group is known to be a heavy live gaming stream and Esport watchers. . The 1950s brought color TV and remote control to life.
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