aging cross-sell 
ClickZ
AUGUST 6, 2020
Spoiled by seemingly unlimited choices, younger viewers no longer wish to play by the rules of “boomers”. They realize that this is a small price to pay for free content, especially in the age of SVOT. . Also, 52 percent of respondents admit that they redirect their cable TV ad budgets. That was then. Second, CTV is omnipresent.
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.
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ClearVoice
MAY 15, 2020
YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Bio: Dominic Ow created the popular internet series ‘Every Singaporean Son’ for the Singapore Ministry of Defence in 2010, which crossed over to cable TV. Tips: “Facebook and YouTube have incentivized live video. Storyboard.
Martech Advisor
NOVEMBER 5, 2019
Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. AI in programmatic advertising.
Marketing Insider Group
OCTOBER 19, 2015
The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.
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