CTV is where the viewers go and advertisers should follow
ClickZ
AUGUST 6, 2020
Three out five tech giants (Amazon, Apple, and Google) spotted the huge interest in connected TV and now sell not only hardware that makes your TV set connected, but also offer their own environments where viewers get to enjoy the content. They realize that this is a small price to pay for free content, especially in the age of SVOT. .
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