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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). First, there are age demographics to take into account. "Just over four-in-ten U.S. Looking Ahead.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Backlinko shared findings from a study in which 1.3

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. This group is leaving high school, entering college, and going into the workforce.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

From there, design a programmatic way—via direct communications, customer communities, education programs, marketing nurture, and more—to provide personalized tips, best practices, and case studies to maximize their value. Never assume a strong correlation between the most lucrative customers and your best brand advocates.

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Amazing YouTube statistics for B2B Marketers

Valasys

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Highlight Friction Points Until you study user behavior on your website or app, there’s no way for you to know for sure that users are interacting with it the way you intended. Here’s how: 1.