QuanticMind

SEPTEMBER 12, 2023

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. At the same time, Facebook isn’t what it used to be—it’s seen a steady decline in use for prospective students aged 12 to 17.

Education 75

Education Rules Budget Programs Planning 75

Digilant

JANUARY 3, 2023

Digital marketing has evolved in the past decade, with consumers using legacy channels such as radio and cable TV less and less. Think Spotify rather than radio, Hulu rather than cable TV, and TikTok rather than Facebook. In the digital age, it’s important to look beyond direct publisher or channel-centric buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Hubspot

APRIL 4, 2018

They do away with " dependency on cumbersome cables " in celebration of freedom – something we already know makes teenagers froth with delight. It doesn't matter who you're marketing to: regardless of the age group, product, or location, words have always had the most impact when they echo what your listeners need to hear.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Digilant

JANUARY 31, 2023

For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. This can include information such as age, gender, location, and interests, which can help you identify which channels, programs, and websites are likely to be most popular among your target audience.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. In a series of studies, participants of various ages were divided into three groups, with each told to keep a diary for 10 weeks. Psychological research shows a strong link between thankfulness and happiness.

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). First, there are age demographics to take into account. "Just over four-in-ten U.S.

Cable 73

Cable Television marketing Broadcasting Curation 73

Contently

APRIL 24, 2017

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. A poll by Defy Media found that consumers aged 13-24 watch 12.1 hours of video per week on YouTube and other free online sources, and another 8.8

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Digilant

NOVEMBER 8, 2023

In the age of streaming, premium no longer excludes older content; instead, it welcomes it. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Choozle

FEBRUARY 12, 2021

I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. When we didn’t have live sports in 2020, people abandoned their cable packages and stopped buying those services in favor of streaming. Sam: (13:23). Even say with the PGA.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

B2B Marketing Directions

AUGUST 15, 2021

In the webinar materials, Gartner argued that "the age of the digital versus offline budget has come to an end." The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Crimson Marketing

JANUARY 21, 2014

adults aged 18-34 than any cable network. The 55-64 age bracket is the fastest growing demographic on Twitter. YouTube reaches more U.S. 90% of content is generated by 2% of Twitter users. There are over 150 million Instagram users. 50% of Pinterest users have children and 80% of users are women. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

Vidyard

MARCH 14, 2017

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Remember commercials? Or at least, they were…. Forrester Research has bad news for marketers.

Television marketing 69

Television marketing Forrester Video Marketing Cable 69

Content Standard

NOVEMBER 3, 2015

consumers under 45 years of age spend even amounts of time consuming both digital video and television. Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Contently

DECEMBER 8, 2016

NBC claimed that “‘more than half’ of the 50 million viewers who streamed its Rio coverage were under the age of 35. Some, sans cable subscriptions, simply tuned out. billion in ad sales, a 20 percent increase over London, according to Ad Age. Many millennials migrated to online streaming. It raked in $1.2

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Porch Group Media

NOVEMBER 4, 2022

According to SpotX, the median age of viewers of Connected TV is 45. Streamed content is a much more economical choice when compared to traditional cable or linear TV. As per the data of TiVo , participants of a survey watched an average of 5 paid streaming services. In a year, that rounds to about 45 days.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? Only 45% of Gen Z watches cable. The truth is -- kind of.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Digilant

SEPTEMBER 13, 2022

Before diving headfirst into new digital marketing strategies, it’s important to understand that the way consumers are interacting with advertisements in the digital age is different from years past.

ROI 52

ROI Allocation Marketing & Strategy Marketing Strategy 52

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Recent figures by Statista showed that most age groups, apart from those aged 65+, binge-watch TV shows on a regular basis. The same age group is known to be a heavy live gaming stream and Esport watchers. . The 1950s brought color TV and remote control to life.

Television marketing 74

Television marketing Marketing AI Mobile Advertising Paid Search Agency 74

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Cord cutting is decimating ad-supported pay TV subscriptions (or not).

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In 2019, brands will need to consider digital methods if they want to reach their target audience, many of whom are using online streaming services more than they're using their cable box.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

KoMarketing Associates

DECEMBER 11, 2018

Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. While TV and radio are still used by the majority of the population, a growing number of Generation Z don’t have cable TV and prefer premium content instead of what’s offered for free across the airwaves.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34. As we approach the end of 2021, we can confidently say this trend hasn’t slowed down.

Ads 52

Ads Campaigns Cable Advertisements 52

Digilant

MAY 11, 2023

Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. Vizio’s Watch TV+ also stood out, offering an impressive array of 260+ live channels and more.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

Notably, Vizio reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. Vizio’s Watch TV+ also stood out, offering an impressive array of 260+ live channels and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Content Standard

AUGUST 15, 2016

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. As Ad Age pointed out , the company recently struck a landmark deal with the National Football League to livestream some Thursday Night Football games as they are being broadcast on cable television.

Cable 40

Cable Video Marketing Television marketing Content 40

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. But the company actually uses them to create hype about the product they are about to launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Stevens & Tate

AUGUST 10, 2020

Brands also have the option to specify their target market by age, gender, genre and location. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Hulu approves or denies within 3 days.

Trends 65

Trends Spyware Work Management Paid Search Agency 65

Marketing Insider Group

OCTOBER 12, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

JUNE 3, 2019

In the cell phone industry, age is a major determining factor of customer needs. Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. So, how do phone companies manage to fulfill these customer needs? As customers get older, what they need from their cell phone changes.

Segmentation 100

Segmentation Campaigns Planning Paid Search Agency 100

The Customer

SEPTEMBER 16, 2021

I think about the founding of CSG nearly 40 years ago where we were helping initially cable companies with their revenue management and billing operations. Being used to meet demands for elevating customer experience so, very excited to be here and again that’s how CSG’s organized. TheCustomer.

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

Outgrow

APRIL 2, 2024

The first question is at what age do you want to retire? Let me start with that well, people might remember a month ago the submarine cable in the Gulf of Finland encountered problems. I understand that suffering capables the Elisa cable is that right? No problem, just watch the Podcast! Or you can just listen to it on Spotify!

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Convince & Convert

OCTOBER 7, 2010

Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. This is certainly not a statistically meaningful atrophy, but it paints a picture of a plateauing social Web, where the remaining holdouts are simply not going to jump on board.

Social Media 151

Social Media Facebook Forrester Media 151

ClickZ

AUGUST 6, 2020

They realize that this is a small price to pay for free content, especially in the age of SVOT. . Also, 52 percent of respondents admit that they redirect their cable TV ad budgets. Since viewers were trained to watch commercial breaks for years, they don’t feel opposed to seeing ads on connected TV.

Advertisements 92

Advertisements Advertising Television marketing Paid Search Agency 92

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

ClearVoice

APRIL 20, 2022

Marketing in the digital age is often about numbers and data. Here are some ways a brand might appeal to these emotions in their marketing: Anger: A phone or cable provider who knows that their competitor’s customers are angry about lousy customer service could showcase how friendly and accessible they are.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Hubspot

JANUARY 6, 2020

A study by Harris Group found that 72% of millennials (ages 18-34) now prefer to spend money on experiences over products. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90