aging 
Tony Zambito
MAY 12, 2011
Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. What do these new buying cycles look like?
Tony Zambito
MAY 11, 2011
Image via Wikipedia. This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies. The target buyer title identified and department most likely shifting in a timeframe of six months or less in some cases.
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Tony Zambito
APRIL 17, 2011
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. How Ready is Your Organization for the New Social Buyer Persona? What is Context?
Tony Zambito
APRIL 28, 2010
Image via Wikipedia. When the compass was invented by the Chinese during the Qin dynasty (221-206 B.C), it radically changed civilizations and ushered in many years later the Age of Exploration in the 15th century. The buyer persona development process is meant to be informing and exploratory.
Tony Zambito
JUNE 14, 2010
Image via Wikipedia. The advent of the Digital Age has produced many new potential forms of customer interactions that can be a contributor to a holistic customer experience. . Understanding an organization’s target set of digital buyer personas will become even more critical than ever.
Tony Zambito
JUNE 1, 2011
Image via Wikipedia. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. In the modern social age, we know that the degree of social interaction has increased immensely.
Tony Zambito
APRIL 14, 2011
Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy. Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years.
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