Tony Zambito

JULY 6, 2011

As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Now we have marketing buyer personas. Even better!

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. How do you decide who to profile? But, that is not the case for B2B.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. How do you decide who to profile? But, that is not the case for B2B.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. It helps to have personas so you can visualize a human rather than aiming for an abstract idea. What is their demeanor? Do they have an assistant?

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. It helps to have personas so you can visualize a human rather than aiming for an abstract idea. What is their demeanor? Do they have an assistant?

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

NetLine

MARCH 6, 2024

The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP). An Ideal Customer Profile (ICP) is a detailed description of a hypothetical customer who would get the most value from your product or service and provide you with the most value in return. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

ClearVoice

MAY 29, 2023

What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

BenchmarkONE

DECEMBER 28, 2021

Some of the other traits used to describe a target audience include: Age. An audience persona or buyer persona is a fictional character representing an individual customer interested in your product or service. Some brands take it a step further and assign alliterative names to audience personas to make them memorable.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Circle Studio

FEBRUARY 26, 2020

One way to get inside the customer’s mind is by developing buyer personas. Creating a buyer persona requires research, surveys and interviews to determine demographic and background information like gender, age, family situation, education level, and job and income level.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

Hubspot

OCTOBER 29, 2020

You can segment your audience based on one or more of these criteria: Demographics , which typically answer the question of who your buyer is (e.g. age, gender, education, location, and profession). Psychographics , which answer the question of why your buyer buys (e.g. Because of this, they choose to focus on Segment A.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

ClearVoice

APRIL 23, 2020

Weaving the human element into your writing means speaking to a person in a warm, relatable manner, beyond the parameters dictated by your buyer personas , target audience or ideal consumers. Buyer’s guides. Buyer personas. Do their beliefs align with the branding and buyer personas of your client?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Navigate the Channel

MAY 22, 2018

The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago. The buyer persona was one of the most effective methods for targeting data appropriately in previous business generations. Is data science the key to marketing?

Buyer Personas 62

Buyer Personas Psychographics Outreach Aggregators 62

Optinmonster

MARCH 16, 2020

Do you have different customer profiles who are worth more or less over their lifetime as a customer ? Buyer Persona. Most businesses have more than one buyer persona. These personas usually have different needs and respond to different copy, so why not send targeted campaigns to each? Psychographics.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Valasys

NOVEMBER 15, 2019

The B2B buyers often are bump into the question How to find the target audience? According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Circle Studio

DECEMBER 28, 2017

So how should you handle evergreen content when it starts to show age? Conduct One-on-One Interviews to Build Effective B2B Buyer Personas. It’s no secret that buyer personas can help B2B marketers put a face to their customer base by enabling them to create more relevant and valuable content for their audience.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Sharpspring

FEBRUARY 3, 2022

Many companies create a buyer “persona.” If your target audience comprises several distinct segments, you can create a unique persona for each one. The persona may include any of the following, depending on your industry and offering: Age. That way, you can profile your most frequent customers. Education.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

flux.la

JUNE 30, 2020

This type of market segmentation classifies your customers based on any of the following: Age Gender Marital status Family size Income Religion Race Occupation Nationality. Psychographics. After gathering this data, you can sort your customers by demographic, psychographic, and behavioral qualities. Demographics.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Hubspot

APRIL 13, 2021

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads. But first — what is an audience profile, anyway?

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Albacross

MAY 21, 2019

In each case, you’re looking for solid data you can use to build an Ideal Customer Profile (ICP). Demographics - Location, age, education. Psychographics - Industry challenges, problems faced, concerns/anxieties about the product. Psychographics - Industry challenges, problems faced, concerns/anxieties about the product.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Hubspot

JANUARY 9, 2014

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

SalesIntel

AUGUST 25, 2022

This is what buyer personas are all about. . Ideal client profile (ICP) is about understanding your audience, whom you should target, and how to communicate with them. Finding the common thread among your “best” consumers brings you closer to determining the optimal profile. Create Your Profiles.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Template Lead Scoring 52

Optinmonster

FEBRUARY 21, 2023

They’re organizing their customers into separate groups based on things like their age, where they live, what they like to buy, or how they interact with the business. These might include age, gender, nationality, marital or family status, and more. Create persona profiles for each customer type.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

They’re organizing their customers into separate groups based on things like their age, where they live, what they like to buy, or how they interact with the business. These might include age, gender, nationality, marital or family status, and more. Create persona profiles for each customer type.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Launch Marketing

MAY 3, 2023

The organization’s accounts are chosen carefully to complement its ideal buyer persona or customer profile. Establish Lead Definitions All B2B organizations are different when it comes to defining what a lead is. With the accuracy of these targets, demand generation is a top goal here.

Demand Generation 114

Demand Generation Lead Ranking Marketing Qualified Leads Demand 114

Litmus

MAY 20, 2021

A persona—sometimes called a user or buyer persona—is a representation of your key audience. It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. First, a definition is in order. They’re easy to digest.

Work Management 140

Work Management Effectiveness Paid Search Agency Marketing Management 140

Navigate the Channel

JANUARY 8, 2024

Change can be hard, we know, and customer expectations in the age of the social, mobile and AI-driven web have changed dramatically. to do it well: Understand your audience Before creating content, get to know your audience’s demographics, psychographics and pain points.

Template 73

Template Planning Content Marketing Tips 73

Marketing Insider Group

AUGUST 21, 2019

To do that, companies create buyer personas. Buyer personas are fictional representations of your company’s ideal customer based on data and research. A buyer persona of your ideal customer includes: Psychographic data: likes, dislikes and relevant personality traits.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Brand Identity 100

Goodish Agency

JANUARY 15, 2021

As you know, not all of your customers have the same characteristics or share the same profile which is where Market Segmentation comes in handy. Read about our top tips regarding defying your customer, building a persona and adapting your marketing strategies to well defined customer segments. Now comes the psychographic part.

Segmentation 52

Segmentation Psychographics Planning Paid Search Agency 52

SalesIntel

SEPTEMBER 21, 2021

To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. You’re able to focus only on companies that fit your ideal prospect profile. So, choose your marketing automation tools wisely. Apply Focused Segmentation and Personalization.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

The ABM Agency

APRIL 30, 2023

Key Components of an ABM Strategy Ideal Customer Profile: Identify your high-value accounts by creating an ideal customer profile that includes factors such as company size, industry, revenue potential, and other relevant attributes.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Single Grain

FEBRUARY 22, 2024

Using the SMART framework, the store sets the following objective: Specific: Increase online sales of sustainable fashion products by targeting eco-conscious consumers aged 25-40. Creating intricate customer profiles, or buyer personas , enables you to make data-driven marketing decisions and concentrate your efforts effectively.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

PureB2B

NOVEMBER 2, 2017

Create a clear profile of your target audience. Either way, you should create detailed buyer personas, taking into account the demographics and psychographics of your target audience. Buyer Persona Example). What are their age and gender? Psychographic Data. Demographic Data. How do they think?

Distribution 79

Distribution Paid Content SMS Buyer Personas 79