What is a Buyer Persona Insight? And, how to develop a rockstar B2B buyer persona?
JULY 19, 2021
The global pandemic is profoundly changing the face of the B2B buyer. B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. A study by Gartner revealed 80% of the average B2B buyer journey took place online in 2020.