Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). First, there are age demographics to take into account. "Just over four-in-ten U.S. Looking Ahead.

Cable 73

Cable Television marketing Broadcasting Curation 73

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. According to SpotX, the median age of viewers of Connected TV is 45. Cost-Effective TV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Content Standard

NOVEMBER 3, 2015

According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Stagnating Cable Consumption. Video consumption has reached its tipping point.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. It's a wide-net strategy.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Backlinko shared findings from a study in which 1.3

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34. Instead, we’re approaching a turning point in the world of audio.

Ads 52

Ads Campaigns Cable Advertisements 52

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50