Marketing Insider Group

APRIL 5, 2023

Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. Try MarketMuse today.

Marketing AI 341

Marketing AI Lead Ranking Lead Scoring Copyright 341

Bluetext

JANUARY 7, 2022

As brand marketing becomes more closely integrated with performance marketing, introducing ML to your digital marketing strategy is an effective way to assist your team on both fronts. According to Google’s Chief Search Evangelist , “The future of brand marketing is digital, and it’s automated. Leave the bidding to the machines.

Paid Content 26

Paid Content Marketing AI Advertising Agencies Branding 26

Biznology

APRIL 1, 2013

One of those basics is brand marketing. Far from becoming unimportant, brand marketing is becoming more important to more companies every day. Digital marketers (including me) have criticized the old “brand awareness” game, where that was the only measurement we focused on to show that our marketing is any good.

Branding 80

Branding Brand Identity Paid Search Agency Trade Show 80

Hinge Marketing

NOVEMBER 8, 2016

Because a brand is more than a firm’s qualifications. Even in the digital age, referrals are crucial. Instead, the best way to encourage referrals is to build a more visible brand — a reputation that is broadly recognized and respected. Ask about our brand perception research today. Cultivate referrals.

Top of Funnel 73

Top of Funnel Branding Brand Identity Generation 73

Webbiquity

JULY 13, 2021

81% of all people on earth are under the age of 50. 97% of global Internet users aged 16 to 64 own a smartphone. 88% are under the age of 50. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop).

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. But the fastest growing cohort is older users, particularly men over age 45, up more than 20% in the past year.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Brandfolder

JUNE 27, 2019

You don’t need us to tell you there’s too much content out there. Right this very minute [thousands upon thousands of pieces of content are being published on the web]([link]

Branding 74

Branding Brand Identity Content 74

Marketing Insider Group

MARCH 11, 2024

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Here are a few reasons why your brand may be missing out. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. But you can’t just throw content out there and see what sticks.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 276

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. What Exactly is Email Personalization?

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

MARCH 25, 2024

A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. Invest in good security measures to prevent data breaches, which can be a nightmare for your brand’s reputation. Harness the power of your marketing database, and watch your brand thrive in the dynamic digital marketplace.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Webbiquity

AUGUST 3, 2021

98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). 45% search for brand information on social media, and the same percentage use voice search. Just 29% of males aged 25-34 say they are worried about how companies use their personal data.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Marketing Insider Group

JUNE 14, 2021

Videos that tell your brand story. The top users on Facebook are between ages 25 and 34, and 56% are male. Brand awareness videos tend to perform well on Facebook, too – especially if they’re entertaining and lighthearted. Its largest age group is the same as Facebook’s, but 57% are female. Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Zoominfo

NOVEMBER 29, 2023

The Generational Shift If your brand is not thinking bigger than your physical offerings, it’s time to start. These generations have grown up in the age of the internet, making them tech-savvy information seekers. Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected.

Buy 130

Buy Generation Peer-to-peer B2B 130

Brandfolder

JUNE 27, 2019

You don’t need us to tell you there’s too much content out there. Right this very minute [thousands upon thousands of pieces of content are being published on the web]([link]

Branding 52

Branding Brand Identity Content 52

Martech

DECEMBER 20, 2023

Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). Age matters. The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. “An influencer endorsement is a double-edged sword. .

Sample 95

Sample Customer Surveys Mobile Marketing Statistics 95

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. Brands that admit their faults, values and practices are more likely to be perceived as authentic.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. 68% of customers say that they follow brands on social media to stay informed about new products.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmartBrief - Marketing

JANUARY 30, 2024

And, you don’t have to wait that long for some age groups. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger. Dunn Marketing CEO and Chief Brand Strategist Laura Dunn says, like any type of marketing, multicultural marketing is about relationships.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Branding 112

Branding Brand Identity Marketing AI Social Media 112

Leading Results Rambings

SEPTEMBER 15, 2023

In the vast landscape of the digital age, where countless brands are vying for attention, establishing a strong presence and reaching a wider audience is no longer an option; it's a necessity.

Branding 105

Branding Brand Identity Advertising Agencies Creativity 105

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Navigate the Channel

JANUARY 17, 2024

That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity. While 45 percent of Snapchat users are in the 18-24 age range, and 25 percent among the 24-34 demographic, there has been a surge in users over the age of 35, according to a recent Business Insider report.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. But is Snapchat the right platform for your brand? Sounds interesting! Interesting, right?

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Branding Brand Identity 78

Martech

AUGUST 31, 2023

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner.

Privacy 115

Privacy Personalization Transparency Digital Asset Management 115

Martech

FEBRUARY 5, 2024

He said that a better behavioral analogy than hallucinating or lying, which carries connotations of something being wrong or having ill-intent, would be comparing these computer outputs to how his young son would tell stories at age four. Make sure your content always aligns with your brand voice. And he would just go on and on.”

Marketing AI 98

Marketing AI Generation Peer-to-peer Ad Frequency 98

Martech

SEPTEMBER 26, 2023

Most consumers (52%), on the other hand, prefer to hear from brands via email. In her experience, email has proven to be a preferred channel for consumers of a certain age. And younger consumers adopt email when they reach that age — usually, once they begin their professional careers. Texts were in second place, with 15%.

Budget Programs 104

Budget Programs Marketing Report Marketing Management Marketing Budget 104

SocialPilot

MARCH 5, 2024

If your business has just seen the social media world’s light, then ‘reach’ can be the most vital metric to assess your brand awareness. Facebook Audience Metrics Facebook audience metrics give you an in-depth insight into the age, gender, location, and language of your followers, fans, and the people that you have reached.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

illumin

FEBRUARY 29, 2024

Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. Brands need to take the time to watch the content on which they’re advertising and to recognize the essential relationship between brand and creator. However, there is a relationship between the two.

Youtube 101

Youtube Advertisements Advertising Branding 101

Choozle

MARCH 20, 2024

In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV. When examining different age groups and their engagement with streaming TV, we observe the highest penetration among 18-34 year-olds. Creates memorable brand experiences through the power of audio.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

OCTOBER 4, 2023

The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement. It’s about providing value and forging genuine connections.

Loyalty 106

Loyalty Touchpoints Mobile Marketing Interactive Marketing 106

Martech

FEBRUARY 16, 2024

Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR. Age verification measures and protection for children. Because of the very nature of the internet, its actions reach beyond European borders.

Service 112

Service Business Act-On Opt-out 112

SmartBug Media

NOVEMBER 9, 2023

October 2023 Age Gating: SMS Marketing for Alcohol Brands and Merchants Learn More > Klaviyo Update Details Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution. By verifying age before sending promotional content, merchants enable targeted text campaigns that boost engagement.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

Navigate the Channel

NOVEMBER 10, 2023

The Age of Information is old news – we are now in the Age of Local advertising. The Age of Local advertising prioritizes local relevance. Local Marketing Follows the Money Brands that have more than one location are spending more than a quarter of their marketing budget on LBM, otherwise known as location based marketing.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105