The Marketer’s Guide to Getting Leads Through Sales Automation
Marketing Insider Group
AUGUST 25, 2020
Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. Here’s a streamlined version of Tina the Truck Driver’s persona: Age: 28-40. We’re not just talking about inserting [Recipient Name] in the subject line and a few times into a vanilla one-size-fits-all sales email.
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