Email Marketing: 5 Tactics to Generate and Nurture More Leads
Unbounce
NOVEMBER 21, 2021
While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. It’s harder to make a general email blast feel as personalized since it goes out to everyone on your list. BrightWave , an email and CRM agency, shared a webinar on a topic marketers don’t talk about often: dark mode.
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