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The Research Methods of Social Buyerology

Tony Zambito

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Image by smemon87 via Flickr.

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

Four Challenges Market Research Faces Today

Tony Zambito

Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34.

Data smog: newest culprit in brain drain

Buzz Marketing for Technology

Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Lewis has found similar problems in focus groups he?s The most recent example is the journal CyberPsychology & Behavior, launched last year.) survey respondents said the Internet has fueled the worldwide obsession with information. Tendencies and Tensions of the Information Age,?