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Five Demographic Characteristics to Consider When Building B2B Buyer Personas

Launch Marketing

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. It’s about actively using it.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). This data helps brands to deliver targeted advertising on social media platforms.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Multiple targeting options (e.g. Why Sponsored Updates?

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

You need to determine why a target audience isn’t making the contact you need. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership. In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV.

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How To Get Started With Email Segmentation

Salesforce Marketing Cloud

By grouping your email list properly, you set yourself up for targeting the right people with the right content. These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Let’s break it down.