New Marketing in the Age of Local

Navigate the Channel

The Age of Information is old news – we are now in the Age of Local advertising. What this means is that even traditional media is looking to move more into the Age of Local.

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3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand.

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Content Marketing for the Multitasking Age

Content Standard

But to avoid becoming too dependent on advertising that presents a budgetary burden, here are some simple ways to better take advantage of your content in a distracted digital age. The post Content Marketing for the Multitasking Age appeared first on The Content Standard by Skyword.

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Welcome to the Age of Intelligence (and What it Means for Video)

Vidyard

If you’ve never experienced Dreamforce first-hand, here’s a taste of our experience at the event: This year’s keynote by Salesforce CEO Marc Benioff anchored the idea that we’re now entering the fourth industrial age, the age of Intelligence.

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The Age of Transparency

Lattice

He mentioned it when talking about a conversation he had with his son, around the fact that in today’s age its so easy to figure out what your significant other is doing via social media, so re lationships are much more transparent.

Review bots, fake news, and the misinformation age

Biznology

It’s interesting to observe that in a day and age where we worship data, artificial intelligence, and machines that are becoming smarter, humankind seems to be going in the opposite direction, moving from the computer-driven information age to an era where misinformation is pervasive, and the wisdom-of-the-loudest is quickly replacing good judgment. Hopefully, it won’t take centuries again to see the light at the end of the dark ages tunnel.

Review 105

Future-Proofing for Growth in the Age of AI

Hubspot

AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain.

Aging 99

Welcome to the Creative Age – Are You Ready?

Type A Communications

May 19, 2016 by Chuck Frey We’re living in the Creative Age, where ideas are the coin of the realm. Are you prepared to leverage the opportunities it can bring. read more.

Contently Named One of the 50 Best Places to Work in Media By Ad Age

Contently

Today, we received some vindication that we’re on the right track: Contently was named one of Ad Age’s 2016 Best Places to Work. So how did we make Ad Age’s list? Company News Contently News Ad Age Company CultureSometimes, Mondays suck.

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Knowledge management in the age of social media

Biznology

The post Knowledge management in the age of social media appeared first on Biznology. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead.

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The age old love hate relationship between marketing & sales

Salesfusion

The post The age old love hate relationship between marketing & sales appeared first on Salesfusion. Marketing Automation

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The Simple Switch Merriam-Webster Made to Thrive in the Digital Age [Unthinkable Podcast]

Marketing Insider Group

The post The Simple Switch Merriam-Webster Made to Thrive in the Digital Age [Unthinkable Podcast] appeared first on Marketing Insider Group. Fight Back Against Best Practices. There's enough commodity work out there. We aspire to be exceptional. Subscribe to get 1 big idea each week about trusting your intuition to succeed. Email Address. I'm In. Check email to confirm! Gmail users: Drag my note from Promotions to Inbox to avoid missing Monday's email.

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Reputation Management in the Age of PRISM

Biznology

In the age of PRISM (and whatever else there is, both corporate, private, foreign, or even blacker-budget), personal and corporate online reputation management isn’t less essential (now that we live in a “what’s the use” sort of world) but even more essential.

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The Golden Age of B2B Marketing Is Here [UPDATE: One Year Later…]

bizible

A little over a year ago, Dave Rigotti, Head of Marketing at Bizible, wrote an article about why he thought it was the golden age of B2B marketing and why he was proud to be a B2B marketer. “We’re As you can see, the golden age of B2B marketing hasn’t disappointed.

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Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast]

Marketing Insider Group

The post Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast] appeared first on Marketing Insider Group. If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick […].

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Book Review: Marketing in the Age of Google

Webbiquity

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners.

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Analytics In The Age of Mobile: 5 Ideas To Track Your Success

Marketing Insider Group

We live in the age of mobile, there is no doubt about this. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Mobile analytics are the new focus point for marketing.

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Industrial Marketing in the Age of the Customer

Industrial Marketing Today

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

Hubspot

It doesn't matter who you're marketing to: regardless of the age group, product, or location, words have always had the most impact when they echo what your listeners need to hear. You might assume young people don't hear what you have to say, but they do — they just choose not to listen.

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Age of the Tablet Has Begun

Paul Gillin

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. I tend to be a late adopter, too. I only got on the smart phone bandwagon a year ago after Apple had already shipped 100 million of them.

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Content Personalization Comes of Age

B2B Marketing Directions

For the past several years, experts have been urging B2B marketers to use marketing content that is tailored or personalized for specific audiences. Most astute marketers now recognize that personalized content increases relevance and boosts marketing effectiveness.

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How to earn customer loyalty in the age of chat

Biznology

The post How to earn customer loyalty in the age of chat appeared first on Biznology. “You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer.

The Age of the Unicorns

LeanData

The Age of the Unicorns. The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere.

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Simplifying Audience Modeling and Personas for the Data Age

Content Standard

In the absence of more complete data, a businessperson’s ability to understand motivation came from being physically close enough to their audience to perceive them—the age of the shopkeeper as audience analytics.

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Defining Corporate Listening In the Online Age

Biznology

Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s quite simple. I am writing about listening in the corporate world. It’s not a new concept. Well, maybe it is.

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How Not to Lose Your Humans in the Age of Analytics

Reachforce

Digital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital is disrupting everything from online lead generation to how you develop new content.

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The information age revisited: bridges for a hybrid world

i-Scoop

We’ve been living in the information age since at least the end of the seventies, early eighties. An age in which – digital – information has increasingly become a key driver and enabler of the economy and of digital transformation.

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Reaching Your Audience in the Age of Mobile Marketing

Spiralytics

By now, most of us are aware of the huge media consumption shift brought about by the digital era. Consumers are spending more time online and mobile usage has downright exploded. Content Marketing Mobile Marketing

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Customer focus in the Digital Age

Biznology

But is this the reality of how marketing is practiced in the digital age? But even in the digital age tried, true, and on target still works! As an adjunct professor, I get to teach my students about marketing.

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Customer-Centricity: The Age Of The Empowered Individual [Video]

Marketing Insider Group

I recently saw this YouTube video by Jason where he touches on this being the age of the empowered individual – a topic very close to the heart of marketing. I think it’s the age of the empowered individual.

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The age of Social Media. Literally.

BaseOne

I took part in a pub last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required

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Business process outsourcing in the transformation age

i-Scoop

Despite the variety of business processes and functions that get outsourced, outsourcing in general is changing and several of these changes are not limited to a type or area of business process outsourcing.

Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

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Does brand marketing still matter in the digital age?

Biznology

These are big questions that every business must face in the digital age, but we do want to help you solve them. Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover.

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Age Differences Impacting the Success of Marketers’ Digital CX Initiatives

KoMarketing Associates

Furthermore, research indicates that the differences are closely associated with age. Age Divisions and Digital Marketing. The age divide does not only impact the results seen among customers but marketers as well. Marketing executives are fairly confident in the benefits of utilizing digital customer experience technologies, but their prospects’ opinions vary.

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Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind

BDB

Why should brands and marketers care about a boring, aging population made up of traditional technophobes, particularly in their digital communications? The post Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind appeared first on BDB. Following a recent discussion at Food Matters Live, Read More.

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Does the digital age = less love and care?

BaseOne

I wonder if the more digital communications dominate the way we do things, the less care is taken

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Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy

EMagine B2B Blog

It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! The post Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy appeared first on emagine communications.

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Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Jennifer shares how cameras attached to displays are capturing data about number of viewers, duration of access and even gender and age of viewers.

What do marketing orgs look like in the martech age? Let’s find out

chiefmartech

But if you like the content of my blog, and have ever found it helpful, I’d personally ask you to participate in this survey: Marketing Organizations in the Age of Martech. The post What do marketing orgs look like in the martech age?

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