Content Marketing for the Multitasking Age

Content Standard

But to avoid becoming too dependent on advertising that presents a budgetary burden, here are some simple ways to better take advantage of your content in a distracted digital age. The post Content Marketing for the Multitasking Age appeared first on The Content Standard by Skyword.

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

Adobe and PageFair found that ad-block users are typically younger, tech savvy, and are more likely to use ad blockers than any other age groups. 41% of all the respondents surveyed between the ages of 18 and 29 years old said they use ad blockers.

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Trending Sources

The age old love hate relationship between marketing & sales

Salesfusion

The post The age old love hate relationship between marketing & sales appeared first on Salesfusion. Marketing Automation

Aging 62

Simplifying Audience Modeling and Personas for the Data Age

Content Standard

In the absence of more complete data, a businessperson’s ability to understand motivation came from being physically close enough to their audience to perceive them—the age of the shopkeeper as audience analytics.

Aging 30

The Age of the Unicorns

LeanData

The Age of the Unicorns. The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere.

Aging 30

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Jennifer shares how cameras attached to displays are capturing data about number of viewers, duration of access and even gender and age of viewers.

Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.     This discipline is called Social Buyerology which is centered on understanding buyers in the social age

Aging 87

Contently Named One of the 50 Best Places to Work in Media By Ad Age

Contently

Today, we received some vindication that we’re on the right track: Contently was named one of Ad Age’s 2016 Best Places to Work. So how did we make Ad Age’s list? Company News Contently News Ad Age Company CultureSometimes, Mondays suck.

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The Importance of a Content-Driven Website in the Age of Value-Based Care

Content Standard

The post The Importance of a Content-Driven Website in the Age of Value-Based Care appeared first on The Content Standard by Skyword. The content-driven website is painfully rare in the world of hospitals.

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Welcome to the Age of Intelligence (and What it Means for Video)

Vidyard

If you’ve never experienced Dreamforce first-hand, here’s a taste of our experience at the event: This year’s keynote by Salesforce CEO Marc Benioff anchored the idea that we’re now entering the fourth industrial age, the age of Intelligence.

Defining Corporate Listening In the Online Age

Biznology

Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s quite simple. I am writing about listening in the corporate world. It’s not a new concept. Well, maybe it is.

Aging 64

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Modern B2B Marketing

Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing.

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12 SEO Trends 2017: Ranking in this Age of Semantic and Mobile Search

Spiralytics

Can you believe we're down to the last 2 months of 2016? Which means, it's time to reassess your SEO strategy and get your website ready for 2017.

Aging 45

What do marketing orgs look like in the martech age? Let’s find out

chiefmartech

But if you like the content of my blog, and have ever found it helpful, I’d personally ask you to participate in this survey: Marketing Organizations in the Age of Martech. The post What do marketing orgs look like in the martech age?

Aging 30

Content Personalization Comes of Age

B2B Marketing Directions

For the past several years, experts have been urging B2B marketers to use marketing content that is tailored or personalized for specific audiences. Most astute marketers now recognize that personalized content increases relevance and boosts marketing effectiveness.

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Who Will Lead Healthcare Content Marketing out of the Dark Ages?

Content Standard

And as many have noted, Ad Age most recently, the healthcare industry is one of the last to adopt a customer-centric mindset. The post Who Will Lead Healthcare Content Marketing out of the Dark Ages?

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Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. If you are using digital marketing (You are, arent you?)

Aging 80

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality.

Aging 60

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

The post Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

The Age of Marketing Agencies: Are We Approaching The End?

MLT Creative

The post The Age of Marketing Agencies: Are We Approaching The End?

Aging 29

Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone.

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The Rise of Intelligent Organizations in the Age of SaaS 3.0

Captora

The post The Rise of Intelligent Organizations in the Age of SaaS 3.0 A SaaS 3.0 company, such as Captora, faces a much more challenging technological landscape than past SaaS companies due to the breadth of its offering and complexity of the underlying supporting platform.

Aging 64

How to earn customer loyalty in the age of chat

Biznology

The post How to earn customer loyalty in the age of chat appeared first on Biznology. “You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer.

CIO challenges in the age of digital transformation: analysis and outlook

i-Scoop

To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”.

Aging 57

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. The New Guardrails in the Information Age. In the information age, everyone is in control.

Aging 25

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

Marketing Insider Group

We live in the age of mobile, there is no doubt about this. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Mobile analytics are the new focus point for marketing.

Aging 45

Age Is Just a Number: How to Be a Leader at Any Stage of Your Career

Hubspot

I have a confession to make: I used to be embarrassed by my age. I'm talking a gut-wrenching level of embarrassment to the point where I would either lie about my age or deny the person a response. And I don't mean I was a little bit embarrassed.

Aging 48

Competing in the Age of Artificial Intelligence

Opentopic

The post Competing in the Age of Artificial Intelligence appeared first on Opentopic. Until recently, artificial intelligence (AI) was similar to nuclear fusion in unfulfilled promise. It had been around a long time but had not reached the spectacular heights foreseen in its infancy. Now, however, AI is realizing its potential in achieving human-like capabilities, so it is time to ask: How can business leaders harness AI to take advantage of the specific.

Aging 12

Customer-Centricity: The Age Of The Empowered Individual [Video]

Marketing Insider Group

I recently saw this YouTube video by Jason where he touches on this being the age of the empowered individual – a topic very close to the heart of marketing. I think it’s the age of the empowered individual.

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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently.

Aging 67

Does brand marketing still matter in the digital age?

Biznology

These are big questions that every business must face in the digital age, but we do want to help you solve them. Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover.

Aging 59

Exceed Customer Expectations In The New Age Of Personalization

Marketing Insider Group

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. The post Exceed Customer Expectations In The New Age Of Personalization appeared first on Marketing Insider Group.

Aging 26

Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model

Hubspot

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment.

Aging 69

B2B Product Marketing Tips in the Age of the Customer

Kapost

In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs.

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Knowledge management in the age of social media

Biznology

The post Knowledge management in the age of social media appeared first on Biznology. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead.

Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]

Fathom

You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer. The post Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn] appeared first on Fathom.

Aging 46

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”.

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