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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” Pricing: free.

RSS 229
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Your Guide to Choosing a B2B Data Provider

Zoominfo

Sample Evaluation : Without a sample, it’s nearly impossible to judge the quality of a vendor’s data. Ask for a free trial or data sample to give it a test drive and make sure it is accurate and appropriate for your use case. Understanding the nuances of how their data is acquired, updated, and aggregated is critical.

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Every marketer a data analyst and an engineer… delusion or destiny?

chiefmartech

Using anonymized data sampled over 36 months from 1,055 customers on their platform, they captured the ground truth of what companies are automating — looking at over 82,000 automations — but arguably more remarkably, who is building those automations. (I ” Can we have both empowered domain expertise and good IT governance harmonized?

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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Here’s a sample dashboard after running a domain analysis for FreeCodeCamp : And here’s the piece of the analysis which provides a by-the-numbers view of who’s competing for their keywords: This is an invaluable tool for understanding who your competition is from a strictly SEO perspective. The higher the DA score, the better.

Analysis 110
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What are we automating in marketing and martech in 2022, and who is automating it?

chiefmartech

It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. In other words, it’s the ground truth of what a very large sample of companies are actually automating. Hard empirical data, not soft biased opinions. This is Big Ops incarnate.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The slide deck listed above breaks out each region and provides an aggregate summary. Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Chief Marketer’s Annual B2B Lead Generation Survey.

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There are 10 types of CDP. Here’s why that matters

Martech

Primarily on aggregating data from multiple and varied sources. Sample use case. Sample use case. Sample use case. Sample use case. Sample use case. Find all users across multiple company-owned domains who share an interest in high-end fashion. Data collection Focus. Potential weak spots.