Global Study: Australian & New Zealand Small Businesses Feeling Brunt of Inflation as Consumers Spending Less
Vision6
SEPTEMBER 17, 2024
In fact, nearly half (48 per cent) of ANZ SMBs surveyed wait until Q4 (18 per cent in Oct, 20 per cent in Nov and 10 per cent in Dec) to start preparing their marketing for the peak spending period of Christmas and New Year. By way of comparison, just 40 per cent of SMBs in the U.S., 31 per cent in the U.K.
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