chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. The exact process varies a bit from one platform to another.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. population has used Reddit (Facebook 68%, YouTube 83%). What is Reddit? Facebook 3 billion MAU in January. Instagram 2 billion MAU in January.

Mobile Advertising 85

Mobile Advertising Social Media Aggregators Communities 85

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Hubspot

APRIL 6, 2020

You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. For example, you can repurpose written blog posts into videos to post on YouTube.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Biznology

NOVEMBER 7, 2016

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. This will aggregate and organize your content in a way that shows users your full body of work. Link to other videos. Experimentation.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. As a result, it wouldn’t only threaten Google Search but also make classic SEO data aggregation like SERP crawling impossible. “ Most analyses ignore the impact of caching.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

chiefmartech

DECEMBER 7, 2022

You can watch the complete 60-minute session on YouTube and also download the full 117-slide deck here. , five major trends that we expect will shape martech and marketing in 2023, and a framework for managing it all in what is sure to be a highly “fluid” year ahead.

Marketing Management 70

Marketing Management Trends Aggregators Communities 70

ConvertKit

NOVEMBER 1, 2021

Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. For YouTubers, Twitch users, and streamers. The road to monetization for creators isn’t one clear path with set milestones. It’s full of twists and turns. Say hello to your Tip Jar.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Kevin Indig

MARCH 28, 2023

Kevin Indig • 5 min read Strategy Integrator vs Aggregator Growth Aggregators and Integrators have fundamentally different approaches to Growth. Kevin Indig • 4 min read An introduction to Integrator SEO strategies Integrators scale SEO very differently than aggregators. What does this mean for SEO?

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. 4 amazing 2021 content marketing campaigns. Audio content. The pandemic has changed the way we not only live but consume content as well. Personalized content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Being a Publication is Only the Start. The next step in the Newconomy is the community.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Kevin Indig

OCTOBER 23, 2023

On one hand, news still gets a lot of attention, and aggregators like Google News can harvest it to stay top of mind. Even YouTube’s annual revenue hasn’t surpassed Google Network yet, though it could in Q3. Meta has heavily reduced news content in its feeds over the last few years. The business value of News is twofold.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Martech

JULY 10, 2023

now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Biznology

NOVEMBER 12, 2018

You can even push relevant social content based on what they are looking at on your website, like a YouTube review, or a Pinterest board with related images and ideas. As website visitors engage more with your chatbots, your chatbots will be gathering information on your users and aggregating it. Your Chatbot Can Gather Data for You.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Hubspot

OCTOBER 22, 2019

YouTube aficionado? Digg is a news aggregator site that features articles in science, technology, and current events. It will aggregate curated content for you across multiple WordPress blogs. For example, if there’s a blog post that is about YouTube SEO strategies, you can “tag" that content as “YouTube.”

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Digilant

NOVEMBER 8, 2023

These clean rooms combine data from all services – including offline data – which is then anonymized and aggregated into user and demographic groups. Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

RebelMouse

APRIL 5, 2023

SmartNews is a free news aggregator app for iOS and Android devices. As of today, SmartNews supports popular tools such as YouTube, JW Player, Spotify, and SoundCloud. It allows for algorithm-driven content discovery and provides users with the ability to save stories for later reading. Click here for more information.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

Martech

JULY 20, 2021

On Facebook alone, aggregate video views on user-generated videos (that is, videos not created by brands or media companies), increased by 222% from January to August 2020 (223 billion to 495 billion, respectively). Consumers are showing increased demand for user-generated video content about brands.

User-Generated Content 118

User-Generated Content Video Marketing Generation Marketing Management 118

6sense

NOVEMBER 9, 2021

Chartable: chartable.com Purpose: An aggregate of analytics across platforms to see chart ranking and create smartlinks. Headliner: make.headliner.app Purpose: Turn audio transcriptions into short or long video graphics for posting on social and YouTube. Cost: $15-$40/mo. Cost: $120 annually. Cost: $13/mo.

Aggregators 48

Aggregators High Quality Lead Curation Analytics 48

KoMarketing Associates

MARCH 13, 2018

Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Content4Demand

FEBRUARY 12, 2021

The audience listening tools I’ve used pull and present aggregated, anonymous data, but the data is linked to websites, social profiles and other content created and posted by people and brands. Identify Influencers & Partners. Filtering lets you drill down into this content data to see whom your target audience is engaging with the most.

Tools 90

Tools Ideal Customer Profiles Aggregators Advertising Agencies 90

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. SORT uses AI to aggregate “common ground” traits that identify scalable target audiences based on a range of real-time data signals.

Paid Search Agency 113

Paid Search Agency Ads Video Marketing Enterprise Management 113

chiefmartech

SEPTEMBER 25, 2023

Here’s what’s driving this… The Age of Aggregation in Tech Stacks Simple consolidation, as one’s dominant technology management strategy, has fallen short. The more powerful — and adaptable — pattern that has emerged for this is aggregation. Aggregation Theory in tech was conceived by Ben Thompson of Stratechery.

Aggregators 98

Aggregators Enterprise Management Work Management Marketing Management 98

Moz

DECEMBER 9, 2019

Thankfully, BuzzSumo has an excellent and intuitive API, so it’s relatively easy to pull and aggregate all of the data we need. For each influencer, it makes another API call and gets all of the aggregated Top Domains shared data for each influencer, which is the same as the data you see in the above pie chart visualization.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Convince & Convert

MARCH 8, 2017

They don’t think of those channels in aggregate as “television programming.” For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. This is also how television conglomerates operate. I post two episodes per week.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sprout Social

MARCH 8, 2019

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. This is especially true given that consumers on sites like YouTube or Reddit can represent high-intent buyers who can teach you a ton about what your new customers are looking for. Online social listening on YouTube starts with your brand name.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

ClearVoice

DECEMBER 12, 2019

Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. Convince & Convert. MarketingProfs. Mari Smith. HubSpot Academy. A few examples of tagged content categories include: Branding. Email marketing. Influencer marketing. Video marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Vidyard

JANUARY 6, 2022

is a data aggregator add-on that integrates with your Salesforce CRM. Vidyard’s enterprise video platform lets you take video content beyond YouTube to achieve your sales and marketing goals. Tableau aims to be the one platform that everyone from IT to sales and executives can easily use.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. Google+ and YouTube are interesting. Total engagement is the aggregate number of interactions (likes, comments, and shares) of posts on this company’s Facebook page during this time period. Pepsi and Mountain Dew continuing to lead.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Hubspot

MAY 7, 2019

Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%). of results, but YouTube drew only 1.8% This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in once place. source: Moz ).

Statistics 98

Statistics Google Click Rate Adwords 98

Metadata

JANUARY 31, 2024

Here’s an even easier post-event win: Put the full, on-demand sessions on YouTube to drive organic traffic and get in front of a new audience. Use AI to track prospects’ engagement on social media, aggregate that data across channels, and pinpoint the most qualified leads. We’re not the biggest fans of gated content , but you do you.)

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Convert

AUGUST 20, 2020

The software aggregates data to protect identities. Have you ever watched a video on YouTube? Here are a few examples… YouTube gives you suggestions based on your previous viewing history: Source. You can also use tools, like Convert Experiences , that’s set to “ privacy by default.” Watched a movie on Netflix?

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Hubspot

AUGUST 28, 2017

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. BuzzSumo aggregates data about the number of links to your domain and pieces of content receive -- on social media, and via backlinks. 2) Social Mention.

Social Media 78

Social Media Tools Media Brand Identity 78

Moz

SEPTEMBER 3, 2020

Maybe this person wants to see an aggregated list of all the data out there. They sort of aggregate everything and then put it all together and tell us what critics versus audiences think across many, many different websites. It could be about user ratings, or it could be maybe about awards. Maybe it's about popularity. Hang on a tick.

Sample 76

Sample Best Practices Content Correlation 76