chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

DECEMBER 5, 2023

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. Indeed, the forces of consolidation are hard at work across the entire SaaS universe. This dynamic is what brings us back to the themes of aggregation and composability.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Two big interrelated themes in the era of Big Ops : automation and aggregation. Fast forward to today.

Enterprise Management 142

Enterprise Management Automation Work Management Aggregators 142

Kevin Indig

SEPTEMBER 4, 2023

The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing.

SEO 59

SEO Effectiveness Aggregators Product 59

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. It should be.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Zoominfo

AUGUST 1, 2023

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. ZoomInfo CEO Henry Schuck highlighted on LinkedIn how valuable this information would be to those working in M&A. Let’s break down a few examples to show how intent can be your crystal ball.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

chiefmartech

JANUARY 10, 2022

On the contrary, this is a dramatic expansion of the scope of scale of the work martech and marketing ops professionals can engage in, working beyond the walls of classic martech. Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Zoominfo

DECEMBER 7, 2022

Sales and marketing teams have always sought to understand how target customers work internally. But as companies grow, how they work together can shift — and this difference can throw off your sales and marketing teams. To drive results, make sure your teams are working from the best, most up-to-date corporate hierarchy data.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

ANNUITAS

MAY 2, 2023

In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead. When combined with the actual go-to-market features, this more inclusive customer data value chain can unlock more efficient, highly personalized marketing efforts in theory.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

ScanmarQED

DECEMBER 6, 2023

Next, consider which frequency to use for your data analysis Analysis of data at different frequencies can bring different perspectives, so it’s important to choose the one that works best for you. daily data in a weekly model), it should be aggregated to the lower frequency. Choosing your data frequency has a similar effect.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Sprout Social

JANUARY 11, 2024

Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. tangleteezer ? Fall vibes call for extra pampering!

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 2: Fight Off Feelings of Stagnation. 4: Create Customer Calls That Provide Results.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Marketing Insider Group

JANUARY 30, 2024

Audiences evolve , trends change, and what worked yesterday might be old news today. This work must be conducted at each functional level. When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Zoominfo

OCTOBER 28, 2020

Toss in our Natural Language Processing (NLP) engine as the foundation for how we’re aggregating data, and we’re able to offer refined results that truly reflect buying behavior through spikes in relevant online consumption. Let me translate the excerpt in the simple terms: .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Martech

DECEMBER 19, 2023

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Conversion Ads 112

Martech

APRIL 25, 2022

Clean rooms have been at work in the financial and health sectors for some time, for example enabling sharing of insights about COVID without sharing sensitive patient information. Third-party data is bought and sold too, but in that case the buyers are dealing with data aggregators, not the data owners that collected the data.

Privacy 100

Privacy Aggregators Ideal Customer Profiles Profiling 100

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Digilant

JULY 10, 2023

Organizations have been hard at work developing alternative solutions to mitigate the impact of these changes on the industry. Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. What is a data clean room? or LiveRamp’s RampID.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Organizations have been hard at work developing alternative solutions to mitigate the impact of these changes on the industry. Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. What is a data clean room? or LiveRamp’s RampID.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Martech

OCTOBER 9, 2023

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Distribution 113

Martech

AUGUST 30, 2021

Automation, however, works around the clock and can generate insights that would otherwise take hours to reach. Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this.

Automation 116

Automation SEO Aggregators Act-On 116

chiefmartech

NOVEMBER 21, 2022

But success depended on how well the entire system worked. Spoiler alert: getting the whole complex system to work right is really hard. A big part of that mission is enabling different business teams to use the apps that they deem most effective in their work. All those components needed to be connected and coordinated.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

chiefmartech

AUGUST 29, 2022

This blended model has generally worked quite well and spread throughout the industry. Connect to aggregation platforms that facilitate sharing with other apps. The third is an increasingly common pattern with the shift towards aggregation theory applied to platforms inside a company’s tech stack.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

FEBRUARY 28, 2022

But many sales cycles have times when we need to be quiet, stop sending emails and leave the work up to the sales team. When you work with your sales team to understand the conversations between sales and prospects in each context, you’ll learn when an email message could end up competing with what salespeople are talking about.

Marketing Automation Services 123

Marketing Automation Services Intent Marketing Automation Email Marketing 123

Salesforce Marketing Cloud

FEBRUARY 26, 2024

It then checks your work and provides targeted feedback about any missteps so you can correct them and get practice executing your new skills with perfect accuracy. Learn with badges like Data Analytics Fundamentals , Detailed Data Analysis , Aggregation and Granularity , and Correlation and Regression.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. The post Marketing work management: the forgotten essential appeared first on MarTech.

Work Management 141

Work Management Enterprise Management Marketing Management Marketing Automation Services 141

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. It’s quite simply an aggregated, consistent, and holistic representation of each customer across any digital channel.

Psychographics 100

Psychographics Aggregators Privacy Eye-Tracking 100

PureB2B

MAY 30, 2022

The contacts on Data.com are “crowdsourced” and “aggregated,” which means the connections come from users of the platform. These differences include: No crowdsourcing or aggregate data: “Crowdsourcing” and “aggregate data” are smart-sounding buzzwords right now, but they honestly don’t work when it comes to B2B data.

Aggregators 62

Aggregators Work Management Marketing Management Contact Marketing 62

seo.co

OCTOBER 4, 2021

Google aggregates this information and uses its prominence and accuracy to determine your business’s local authority. Other than pages of your site, you might see your business profile on Yelp, Yahoo Local, or other third party aggregators. This will let you know how much work you have in store for yourself.

SEO 110

SEO Allocation Aggregators Work Management 110

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Communicating in a virtual work environment. 4 amazing 2021 content marketing campaigns. Audio content. Enter Volley. contentmarketing Click To Tweet.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 110

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 110

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Kevin Indig

MARCH 28, 2023

Kevin Indig • 3 min read A modern understanding of SEO SEO doesn’t work the same way it used to work 5 years ago. Kevin Indig • 3 min read The expert guide for internal linking for SEO (2022) This guide to internal linking shows what really works and busts the myths. These days, we have to test everything.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59