How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
AUGUST 25, 2014
What’s happening is that this technology is enabling a proliferation of touchpoints, or points at which a consumer interacts with a product, service, or brand. Collectively these emerging touchpoints are redefining brands’ ability to interact with consumers, and consumers’ ability to interact with brands. Understanding Touchpoint Proliferation. What exactly do we mean by touchpoint proliferation? Each touchpoint is the portal through.