Remove aggregator survey
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Does CDP Need a New Definition?

Customer Experience Matrix

This expansion skewed some survey resuls but otherwise seemed relatively harmless; in any case, resistance seemed both pedantic and futile. In fact, very few data warehouses perform the specific tasks, most notably identity resolution, customer-level aggregation, and real-time response, needed to support CDP use cases.

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AI and SGE are a long-overdue wakeup call for B2B SEO

Velocity Partners

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 86
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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand.

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This week’s AI-powered martech releases

Martech

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. Why isn’t it helping?

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Aggregation and integration: why 67% of marketers replaced a martech tool in the past year

chiefmartech

My friends over at MarTech just released their 2021 Martech Replacement Survey , revealing insights into what and why companies switch from one martech application to another. 67% of the 374 marketers they surveyed, from SMBs to large enterprises, reported replacing a marketing technology application in the past year. .”

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How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

You’ve probably already mastered the process of collecting, aggregating and analyzing customer data. Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer. Crafting the right survey may take some effort, as you need to go beyond just basic answers.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.