Remove aggregator spot
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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. What if you could see opportunities arise with your prospects before they go public?

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

Almost three years later, FuckJerry weathered the storm to continue aggregating memes to an Instagram flock of 16.3 Aggregators arrived on the digital scene in 1999, when Netscape introduced RSS, or Really Simple Syndication, to pull together in one place content from disparate corners of the Web. million (at the time of writing).

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

How to spot buying signals. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals.

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How to measure brand awareness

Sprout Social

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Brand awareness is like a mental shortcut.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

Every marketer’s dream is to cast as wide a net as possible over their prospects so they can capture every likely buyer at the opportune moment with a spot-on message. The combination of ZoomInfo and Clickagy will dramatically shorten the path from data, to decision, to action. Casting a Wider Net.

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How to ABM Like a Boss (Part 6): Measure with ABM Metrics

Engagio

With this data visualization, you can identify which personas are most engaged (darker areas on your heatmap) and where you need to deepen engagement (lighter spots). Use the heatmap to see which parts of the organization engage with you and where you may have blind spots. Identify potential blind spots.