chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ScanmarQED

DECEMBER 6, 2023

Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., daily data in a weekly model), it should be aggregated to the lower frequency. As an example, say you’re building a model that must include insights on most of the social media budget.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Video-based systems can now sustain themselves solely through social media outlets, offering a trove of potential clients that can be reached using the phone in your pocket.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. You can conduct them on social media, too, as networks like Instagram offer stickers that let you run quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines. An Awesome Opportunity.

Social Media 242

Social Media Media PR Profiling 242

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit? in January.

Mobile Advertising 87

Mobile Advertising Social Media Aggregators Communities 87

Martech

OCTOBER 19, 2023

FOOM Club Ranking launched an innovative aggregator designed for real-time tracking and measurement of Twitter/X’s bot influence. These tools are designed to create blogs and social media posts with real-time data. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place.

Marketing AI 116

Marketing AI Paid Search Agency Aggregators Forecasting 116

Martech

DECEMBER 19, 2023

Like other advertising companies, some of those tools include third-party vendor products powered by data sets sourced from users by various social media and other applications then packaged and resold to data servicers.” A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Conversion Ads 116

Zoominfo

OCTOBER 5, 2021

Eventually, interest either reaches a tipping point where the prospective buyer is overwhelmed by internal demand for your solution or you leverage the aggregated results to create a compelling case. Run targeted campaigns through several channels, including social and display advertising , tailored landing pages, and SDR outreach.

Landing Pages 100

Landing Pages Aggregators Outreach Display 100

chiefmartech

JANUARY 10, 2022

A wave of B2C-centric martech innovation ensued and is still accelerating in areas such as social commerce and so-called “super apps” (which are more super in the East than the West). Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The good, the bad and everything in between.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform.

Facebook 114

Facebook Effectiveness Ideal Customer Profiles Aggregators 114

Marketing Insider Group

JUNE 1, 2021

The other part of engagement is what’s happening on social media. Another aspect of quantification is accessing and aggregating data. It lives in many places – Google Analytics, social media sites, SEO tools, and more. Image: Google Analytics. Rank Metrics. Likely one of your content marketing goals is to improve organic rank.

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Marketing Insider Group

JUNE 8, 2021

Creating more engagement on social media. social media, email newsletters, third-party sites, etc.). Here’s an example of a SMART content marketing goal: Grow website traffic by 10% by producing 12 content pieces a month that use targeted keywords and via distribution in channels (email, third-party sites, social media).

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

seo.co

FEBRUARY 15, 2022

There are also plugins to integrate your social media efforts into your blogging. Enabling RSS aggregator for your blog helps readers follow it conveniently. Post on Social Media. Hopefully, if you’ve already got a blogging strategy under your belt, you’ve also got plans for a social media strategy.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Hubspot

MARCH 23, 2020

One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to reach new audiences. On the other hand, with content aggregation, there's no original content at all.

Aggregators 92

Aggregators Planning Curation Content 92

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 100

Social Media Work Management Marketing Management Media 100

Liveintent

JULY 12, 2022

To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. The types of data that comprise second-party data may include user activity from the web, apps, and social media, in-store purchases, survey responses, etc.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Liveintent

JANUARY 8, 2021

Build a robust data aggregation strategy. Almost one-third of retail professionals have a data aggregation and enrichment strategy, but they haven’t fully deployed it or reaped its benefits yet. They may encounter your brand on other platforms like TV, social media, and third-party apps.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. Now, admins can easily write messages inside each card or thumbnail, without needing to duplicate messages for multiple social networks.

Social Networks 62

Social Networks Aggregators Content Display 62

Martech

SEPTEMBER 24, 2021

These systems help marketers aggregate internal, partner, and open data into a central repository. To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social. Automating the processes.

De-duplication 137

De-duplication Marketing Automation Services ROI Aggregators 137

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information.

Marketing AI 100

Marketing AI Ideal Customer Profiles Features Product 100

Parse.ly

MARCH 18, 2021

Some other notable attention spikes that happened in March 2020 were in the “Shopping” and “Food+Drink” categories (421% and 101% month over month respectively) due to in-person shopping/dining options being off the table, and in the “Science” and “News” categories (166% and 126% MoM) due to social-distancing and COVID-19 being front and center.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. It’s quite simply an aggregated, consistent, and holistic representation of each customer across any digital channel.

Psychographics 104

Psychographics Aggregators Privacy Eye-Tracking 104

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Modern B2B

MARCH 28, 2024

From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets. Big Data analytics enable marketers to aggregate and analyse data from diverse sources, including website interactions, and social media engagements.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Today, we’re happy to announce Oktopost’s Social Listening. Monitoring brand health.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

seo.co

OCTOBER 4, 2021

Google aggregates this information and uses its prominence and accuracy to determine your business’s local authority. Other than pages of your site, you might see your business profile on Yelp, Yahoo Local, or other third party aggregators. Step Two: Get Social and Start Guest Posting. Take note of this information.

SEO 110

SEO Allocation Aggregators Work Management 110

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Valasys

MARCH 11, 2024

Here’s what sets first-party data apart from its third-party counterpart: Origin: Unlike third-party data, which is collected by external sources and often aggregated from various websites and platforms, first-party data originates directly from your customers.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Identify, collect, and aggregate data: Understand data sources and how the data flows within your organization. Also, data could be structured or unstructured , ranging from sales transactions to call recordings to social media comments. Ask: Who would benefit from this? Is it your customers, partners, employees?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115