Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents.

Tips for Identifying B2B SEO Keywords

Lake One

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs.

6 Tips For Less Turbulent Airfare & Hotel Website SEO

Conductor

Adding schema markup to a page can add elements like the amount of stars based on your reviews to your results on the SERP. You need to head to the SERP for any keywords you’re targeting and figure out what kinds of results Google is surfacing.

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The True Value of Top Publisher Links

Moz

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain.

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PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The higher on the SERP the listing is, the better the odds that someone will click on it.

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The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

As a quick example, we can see in the plot below that clicks and search engine results page rank (SERP) has an exponential relationship. Do target audiences have traits you can aggregate by to learn about? Keyword performance is difficult to predict.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The slide deck listed above breaks out each region and provides an aggregate summary. Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave.

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How to Do SEO in 2020 [Full Guide]

flux.la

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs.

SEO 52

The Featured Snippets Cheat Sheet and Interactive Q&A

Moz

They often convert really well and in aggregate they can do wonders for a website. For this technique, the bonus is that you don't really need to be on page one for the root term (or ranking at all) — often, carousel snippets are taken from off-SERP links.

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps. The SERP has changed in many ways. The most notable thing about Fraggles is the automatic scrolling behavior from the SERP.

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An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Aggregating Resources. Aside from creating Google Alerts for keywords and relevant topics, we also make sure to leverage news aggregator applications such as Feedly (this is our replacement to Google Reader). Google’s SERPs offer a quick-fix for this issue.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Digg Reader is a news aggregation service operated by Digg.

Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us.

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A Step-by-Step Guide to Boost Search Engine Rank Position ASAP

Directive Agency

Also known as a SERP Analysis, search engine rank analysis helps you discover what’s resonating with your audience and what aspects may need an upgrade. . This search feature shows Google map results, aggregate review ratings, and business contact info.

5 Ways AI Can Help Sales and Marketing Alignment

Marketo

The results of that constant investigation is displayed in every search engine results page (SERP). Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song.

Help 137

MozCon 2019: The Top Takeaways From Day One

Moz

Let's make like Roger in his SERP submarine and dive right in! Rob came equipped with a ton of stats about localized SERPs that have massive implications for rank tracking. million SERPs he analyzed contained some kind of localized feature.

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25 Google Search Statistics to Bookmark ASAP

Hubspot

These changes reduce bounce rates and increase page rank on Google SERPs. This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in once place. In many ways, marketing is a game of trend watching.

New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins

Moz

Specifically, I wondered what Google’s image topic modeling would reveal about the images that rank for individual keyword searches, as well as groups of thematically related keywords aggregated around a specific topic or niche.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We knew we could win this SERP by creating content that was super actionable and tactical with examples. Most of the competing articles in the SERP were definition style and theory-based, or low-value roundups from domains with high authority.

How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Display ads show up on the side or bottom of Amazon SERPs and along the side of related product pages.

How to Research, Monitor, and Optimize for Questions

Moz

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility.

Your Ultimate Guide to Productive and Informed Content Marketing Planning

BuzzSumo

Text Optimizer is the perfect tool for this stage of content marketing planning: It uses Google SERPs for your given query to retrieve search snippets and then it analyzes them to identify related and neighboring terms.

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A Comprehensive Guide to Local SEO in 2018

Hubspot

When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Are You Blogging or Doing Social Media for SERPs & Links? Social Media Dashboard Aggregates Data by MediaPost Online Media Daily. The Big List of Social Aggregators by Search Engine People. Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

Yellow Page Industry Sets Up "Do Not Deliver" Site

Biznology

Google's changes in how the SERPs render local search results (the heart of any YP offering) has moved online directories down the pecking order of what is considered a good result for a searcher looking for services. Image by Getty Images via @daylife. by Frank Reed.

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Tools to Master the New Content Workflow

RebelMouse

started out as a social feeds aggregator and subsequently went viral as the "social front page." SEO Best Practices: Next, the creator optimizes their post for the search phrase they want to win in the SERPs. Content creation has never been static.

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Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. Shopify is simple and easy-to-use e-commerce software that powers more than 1 million merchants.

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App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Moz

For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year. Even if your analysis doesn’t reveal insights, metrics like app rating influences conversion and where your app ranks in the app pack SERP feature, so it’s well worth investing time in developing a strategy to improve these metrics.

10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

Moz

But especially when you share on content aggregators, like Reddit, those create actual links for Google to crawl. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content.

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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Moz

Most SEOs agree that SERP behavior factors into rankings, so it’s easy to imagine legacy businesses, which disproportionately have a premium angle, struggling for clicks vs. attractively priced competitors. Reason 5: Super-aggregators (Amazon, Google).

SEO Channel Context: An Analysis of Growth Opportunities

Moz

Thanks to semantic algorithms and data aggregation, you are indeed able to see 95 percent of your organic search queries (check out Onpage Hero, too, you'll be amazed).

7 Search Ranking Factors Analyzed: A Follow-Up Study

Moz

The answer was simple: I wanted to do something different from the massive aggregate studies. Ideally you own the resource center for the topic, and the searcher does not need to revisit SERPs and weave together answers from multiple sources.

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs.

How to Choose the Best Local SEO Company (and 8 Other Local Search Questions)

DAGMAR Marketing

If you’re using organic SEO techniques on your website, one of your key goals would be to appear as high as possible in the search engine results pages (SERPs) for relevant keywords. while also proactively learning about likely changes in the algorithm and SERP placements.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

As a result, marketing become a battle for customer attention online for what Shipman calls “the digital shelf” – or search engine results page (SERP). Shipman describes 3 principles of maximizing shelf presence: Customer experience on SERP as a whole – thinking holistically about the full appearance of SERP. Project product coverage – Combining all these elements provides an aggregate, product-based view of the digital shelf. >>Back

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

This means, if an advertiser wanted to buy the term “tomatoes,” but didn’t want to receive results about the film review aggregator and forum, Rotten Tomatoes , the advertiser could choose “rotten” as a negative keyword to avoid such results. Happy Sunday, marketers! Get ready!

Rural Local SEO: A Marketing Package Strong on Education

Moz

The more of these audits you do, the more time you’re spending actively observing Google’s handling of the localized SERPs. Imagine the blog posts your agency can begin publishing by anonymizing and aggregating this data, pulling insights of value to our industry. Posted by MiriamEllis.

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot

That results in duplicate content for which you''ll be seriously punished in the SERPs. That aggregated list of funny viral videos may very well be funny, but if you''re not in the business of humor or marketing, it might not belong on your blog.