How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. In this test, we also wanted to see if it could be used to help give us an understanding of how people actually interact with Google SERPs, and provide insight into searching behavior more generally.

SERP 58

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

SERP 56

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings.

Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs. Outranking the aggregators, news sites, and big law firms for industry keywords is difficult. Read time: 7 min How should law firms do SEO?

A Guide To Building A Strategy For Local Citations

Brightedge

GMB is influential in Google Local, Google Maps, Knowledge Graph , and aggregator sites. Citations with links back to your site have more SEO value than those without links as having quality backlinks play an influential role in ranking in the SERPs. 5 min read What are local citations?

SERP 64

5 SEO Benchmarks to Track in 2020

SmartBug Media

Below is an example of a featured snippet: This year, Google announced that sites appearing in Google's Featured Snippet won’t show on the first page of the SERP a second time. This benchmark was created by MOZ and has been adopted by SEO platforms as an accurate, aggregate measure of a domain’s ability to perform on SERPs. SEO can be the most abstract, yet difficult marketing science when it comes to measuring ROI.

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. While not a stat per se, a big benefit of PPC is that it's immune to Google's changing SERP ranking algorithm.

PPC 60

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. Pages with AMP markup appear within Google’s special SERP features, such as Top Stories and News Carousels. ????

SERP 57

6 Tips For Less Turbulent Airfare & Hotel Website SEO

Conductor

Adding schema markup to a page can add elements like the amount of stars based on your reviews to your results on the SERP. Customers are heavily influenced by reviews, whether on third party sources like TripAdvisor or from their own sites, and expect transparency when it comes to comparing potential accommodations, so putting your great reviews front and center on the SERP can help push you ahead of the competition and increase your clickthrough rate.

SERP 50

Tips for Identifying B2B SEO Keywords

Lake One

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. It’s a free browser add-on that shows search volume, cost-per-click, and competition data when you visit a SERP. Also, see who comes up in the SERPs. Most platforms aggregate the volume number monthly.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

As a quick example, we can see in the plot below that clicks and search engine results page rank (SERP) has an exponential relationship. Do target audiences have traits you can aggregate by to learn about? Here’s an example of content performance measured by engagement (pageviews, content downloads), aggregated by personas. Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The slide deck listed above breaks out each region and provides an aggregate summary. Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave. With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year.

Budget 251

PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page). The higher on the SERP the listing is, the better the odds that someone will click on it.

PPC 56

8 SaaS metrics and KPIs every company should track

ClickZ

Organic traffic indicators incorporate visitors who visited via a non-paid listing on SERP. You can estimate your ARPA by calculating the aggregate MRR generated by the month-end and divide the result by the total number of active users at that period. Another means of calculating this metric is to multiply the aggregate number of paying clients by your average revenue per unit or user.

PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page). The higher on the SERP the listing is, the better the odds that someone will click on it.

PPC 55

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Moz

Local SERP Analytics: The Challenges and Opportunities. We all know that SERPs are becoming increasingly local. There's a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. In this session, Rob will talk about the challenges that come with trying to do SERP analytics at a local level and the opportunities that await those who can overcome those challenges. Fraggles, Mobile-First Indexing, & the SERP of the Future.

We Need to Talk About Google's “People Also Ask”: A Finance Case Study

Moz

My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. MozCast is currently tracking PAAs (Related Questions) across 90% of all searches , which is more than any other SERP feature. To make this post a little more actionable, I aggregated which URLs generated the most PAAs across some of the most competitive financial products in the UK.

A Step-by-Step Guide to Boost Search Engine Rank Position ASAP

Directive Agency

Also known as a SERP Analysis, search engine rank analysis helps you discover what’s resonating with your audience and what aspects may need an upgrade. . This search feature shows Google map results, aggregate review ratings, and business contact info.

How to Do SEO in 2020 [Full Guide]

flux.la

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs.

SEO 52

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Aggregating Resources. Aside from creating Google Alerts for keywords and relevant topics, we also make sure to leverage news aggregator applications such as Feedly (this is our replacement to Google Reader). Google’s SERPs offer a quick-fix for this issue. As a journalism major in college, I often found myself thinking about the dreaded question: “What do you want to do with your journalism degree when you graduate?”

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Digg Reader is a news aggregation service operated by Digg. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools.

Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us. When talking about local SEO , Bill was asked what his best advice was for someone just starting off in regards to ranking both locally in Google Maps and organically in the SERPs.

SERP 58

The Featured Snippets Cheat Sheet and Interactive Q&A

Moz

They often convert really well and in aggregate they can do wonders for a website. For this technique, the bonus is that you don't really need to be on page one for the root term (or ranking at all) — often, carousel snippets are taken from off-SERP links. The SERPs are incredibly volatile things, with Google making updates multiple times every day. How can I use Keyword Lists to find missed SERP feature opportunities?

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps. The SERP has changed in many ways. The most notable thing about Fraggles is the automatic scrolling behavior from the SERP. Since Fraggle-based Indexing focuses more on the meaningful organization of data than it does on pages and URLs, the results are a more "windowed" presentation of the information in the SERP.

SERP 57

The Best Competitor Analysis Tools

Brandwatch CX

Feedly – There is no shortage of news aggregator sites available. SERP Rankings Tool. Getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy. For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom.

LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings

Valasys

Dwell time has always been a deciding core factor for search engines such as Google , in deciding the rankings of the pieces of content on the Search Engine Result Pages (SERPs). Google has been considering user-engagement as a determinant of good customers-experience, which consistently has been an important deciding factor in ranking the pieces of content on SERPs. Overthepast two years, LinkedIn has been actively working on improving its feed.

Dwell 40

5 Ways AI Can Help Sales and Marketing Alignment

Marketo

The results of that constant investigation is displayed in every search engine results page (SERP). AI-powered platforms are not only capable of collecting and aggregating marketing metrics—they empower marketers to draw meaningful analytics and applications out of that data and apply it to being more personal with their customers. Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song.

Help 95

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Are You Blogging or Doing Social Media for SERPs & Links? Social Media Dashboard Aggregates Data by MediaPost Online Media Daily. The Big List of Social Aggregators by Search Engine People. Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

MozCon 2019: The Top Takeaways From Day One

Moz

Let's make like Roger in his SERP submarine and dive right in! Read the Quality Rater Guidelines Ask what your site is currently benefiting from that Google might eliminate or change in the future Write better (clearer, simpler) content Examine your SERPs with the goal of understanding search intent so you can meet it Lean on subject matter experts to make your brand more trustworthy Conduct a reputation audit — what’s on the internet about your company that people can find?

SERP 53

9 Conductor Workflows for SEO in a Crisis

Conductor

The more times you appear on page one for keywords with significant search volume, the more of an audience you can attract to your content via clickthrough from the SERP. An enterprise SEO platform like Conductor can help you aggregate data, glean insights, and share. In times of uncertainty or crisis, it’s critical to have a pulse on how changes are impacting your business.

Yellow Page Industry Sets Up "Do Not Deliver" Site

Biznology

Google's changes in how the SERPs render local search results (the heart of any YP offering) has moved online directories down the pecking order of what is considered a good result for a searcher looking for services. Image by Getty Images via @daylife. by Frank Reed.

Sites 131

How to Research, Monitor, and Optimize for Questions

Moz

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. Google / Bing SERPs Search results give us lots of cues beyond People Also Ask boxes, provided you use smart tools to analyze them. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.

Your Ultimate Guide to Productive and Informed Content Marketing Planning

BuzzSumo

Text Optimizer is the perfect tool for this stage of content marketing planning: It uses Google SERPs for your given query to retrieve search snippets and then it analyzes them to identify related and neighboring terms. With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning. I admit, I am a control freak. I have to plan and schedule everything months ahead.

Plan 87

New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins

Moz

Specifically, I wondered what Google’s image topic modeling would reveal about the images that rank for individual keyword searches, as well as groups of thematically related keywords aggregated around a specific topic or niche. In the case of either video thumbnails or standard images, don’t overlook the ranking potential of the elements featured — it could make a difference in your SERP positions.

API 59

25 Google Search Statistics to Bookmark ASAP

Hubspot

These changes reduce bounce rates and increase page rank on Google SERPs. This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in once place. In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start?

Tools to Master the New Content Workflow

RebelMouse

started out as a social feeds aggregator and subsequently went viral as the "social front page." SEO Best Practices: Next, the creator optimizes their post for the search phrase they want to win in the SERPs. Content creation has never been static.

Tools 52

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We knew we could win this SERP by creating content that was super actionable and tactical with examples. Most of the competing articles in the SERP were definition style and theory-based, or low-value roundups from domains with high authority. Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries. Whereas SERP competitors did not even come close.